#Japan #Tokyo #Minna no Shashoku #Corporate Meals #Hideaki Mitsuyama

Minna no Shashoku Welcomes a New Era with Hideaki Mitsuyama as Special Advisor

Minna no Shashoku, a company known for its unique corporate meal services, has made headlines with the recent appointment of Hideaki Mitsuyama as special advisor effective from August 1, 2026. This strategic move aims to leverage Mitsuyama's extensive experience in managing over 60 restaurants to enhance customer experiences and expand their network of partner restaurants.

A Taste of Excellence

Minna no Shashoku stands out by offering delicious meals from highly-rated and acclaimed restaurants, often referred to as the 'best of the best.' Utilizing a rotating menu that changes daily or weekly, the company delivers these culinary delights directly to offices. This not only aims to improve team cohesion and internal communication among employees but also addresses various challenges companies face regarding workplace environments. In doing so, Minna no Shashoku is also committed to establishing new revenue streams for the partnering restaurants.

Mitsuyama’s Vision and Expertise

Hideaki Mitsuyama brings a wealth of experience as a successful restaurant entrepreneur, having produced numerous acclaimed establishments such as 'W' and 'Nikuyama,' all while holding 23 years of restaurant management know-how and a decade in liquor sales. His unique perspective focuses on understanding what excites and adds value to both restaurants and their guests. This insight is expected to help enrich the experience for customers and restaurant partners equally.

Addressing Growth Challenges

Since launching its service in June 2025, Minna no Shashoku has seen a surge in inquiries, leading to a waiting list for companies wanting to adopt their service. As the company scales, it faces the challenge of balancing the quality of menus with the proliferation of partner restaurants. Mitsuyama's role is critical, as he will incorporate a restaurant-side perspective to effectively support early-stage partner development, enhancing all facets of their operational framework.

Mitsuyama’s Profile

Born in Osaka in 1970 and the president of Koko Shoten, Mitsuyama kickstarted his career in November 2002 with the opening of 'W' in Kichijoji. His other ventures, including 'Nikuyama,' known for lengthy reservation waits, have further established his reputation as a skilled restaurateur. His partnership with FamilyMart in 2023 for a collaborative Ehomaki project is another testament to his influence in the industry. Mitsuyama is focused on ensuring a seamless symbiotic relationship between restaurants, businesses, and the workforce.

Comments from Leadership

Hideaki Mitsuyama: "Joining Minna no Shashoku as a special advisor is an exciting opportunity for me. My 23 years in restaurant management and the launch of over 60 establishments have taught me the importance of creating systems that bring joy to both the restaurant and the customers they serve. I see how this service can greatly benefit working individuals by providing them with delicious lunches while simultaneously creating additional revenue for restaurants. I am eager to facilitate strong relationships with restaurant partners and elevate meal quality through practical experiences."

Takahito Saito, CEO: "We are thrilled to welcome Mitsuyama-san as an advisor. Minna no Shashoku not only offers exquisite meals to corporations but is also focused on establishing new revenue streams for our partner restaurants. Mitsuyama-san’s vast knowledge and hands-on experience will be invaluable as we integrate his insights from the perspective of restaurateurs and the end customers who enjoy their offerings. Our mission is to continue strengthening this three-way ecosystem between restaurants, businesses, and employees, ensuring enhanced customer experiences moving forward."

About Minna no Shashoku

Minna no Shashoku’s motto, 'Making Lunch Enjoyable and Rich for Workers,' aims to provide exceptional meals crafted by top-rated restaurants, opening doors for corporations to experience high-quality culinary delights. From simple weekly implementations to various unique and rotating menus, employees can enjoy freshly prepared meals for just 500 yen, addressing lunch issues in offices while encouraging enjoyable dining experiences. The objective is to enhance team bonds and overall workplace satisfaction through food.

Contact Information

For more information or inquiries, please visit: Minna no Shashoku Contact

Company Overview

• - Name: Minna no Shashoku Co., Ltd.
• - CEO: Takahito Saito
• - Founded: June 19, 2024
• - Capital: 100,000,000 JPY
• - Business Description: Planning and management of the renowned corporate meal service, Minna no Shashoku.
• - Location: 1-17-1 Toranomon, Minato-ku, Tokyo 105-6415, Japan
• - Website: Minna no Shashoku