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New Campaign Launch by Experian and Athletes First

Experian has teamed up with Athletes First, a leading sports representation and marketing agency, to launch an exciting campaign highlighting the invaluable services provided by the Experian app. The campaign, titled "Tackling Life by Experian," features prominent NFL stars along with their partners, showcasing a fresh approach to financial management for consumers.

Featuring Pro Football Stars

The campaign prominently features Green Bay Packers' quarterback Jordan Love and his fiancée, professional volleyball player Ronika Stone, alongside San Francisco 49ers linebacker Fred Warner and his wife, influencer Sydney Warner. Each couple shares their experiences and discusses how the innovative features of the Experian app contribute to their busy lives and help them manage finances more effectively.

In one of the commercials, viewers will see Jordan and Ronika navigating their daily challenges, while also emphasizing the app's subscription cancellation feature, designed to save consumers both time and money. Similarly, Fred and Sydney discuss how they incorporate the app into their routines amid the demands of NFL life, reinforcing Experian's message that financial tools can indeed enhance daily life.

A Comprehensive Marketing Approach

Matt Shulman, the Head of Properties at Athletes First, expressed enthusiasm about the collaboration, highlighting how Experian's marketing team took an all-encompassing approach by working closely with Athletes First’s in-house production team. This strategy enabled the seamless integration of the Experian brand into original content tailored to resonate with audiences.

Dacy Yee, Chief Marketing Officer at Experian Consumer Services, echoed the excitement, noting the careful selection of dynamic individuals in the campaign who embody the dual narratives of athletic excellence and relatable financial management. Their partnership seeks not only to boost brand visibility but also to educate consumers on making wise financial decisions and strategies that fit within their hectic lifestyles.

Engaging Digital Content

As part of this innovative campaign, Experian becomes the premier sponsor of two new digital programs produced by Athletes First's content studio, Goat Farm Media. The first series, "The Warner House," presents Fred and Sydney Warner sharing insights into football while navigating their new roles as parents. The second show, titled "THE REARVIEW," features live, real-time responses from NFL players discussing trending topics and game highlights directly from their vehicles.

These shows aim to further showcase Experian's commitment to integrating meaningful financial solutions into everyday conversations, enhancing the viewer's understanding of its services while capturing the fun, vibrant energy of professional sports.

About Athletes First

Founded in 2001, Athletes First has established itself as a full-service management firm representing elite players, coaches, and broadcasters. Known for its experienced agent team and forward-thinking approach, Athletes First remains committed to advocating for its clients while fostering valuable partnerships within the sports and marketing landscapes. The agency focuses on ethical practices, teamwork, and achieving outstanding results for its clients, setting it apart in a competitive industry.

Overall, the collaboration between Experian and Athletes First marks a significant step forward in promoting financial literacy among consumers through engaging, relatable content during a time when understanding and managing finances is crucial for many. Everyone is eager to see the full campaign roll out in the upcoming months and experience how these football stars navigate their financial journeys, all while tackling the demands of life and sport.