NSJAPAN Enhances Growth Strategy by Hiring Former CFO as Strategic Consultant

With the mission of advancing its business model and bolstering management capabilities, NSJAPAN recently announced the strategic appointment of Jun Azegami, a former CFO of a public company, as its external advisor. This move comes as NSJAPAN transitions into a growth phase, looking to capitalize on the rich expertise and experience Azegami brings to the organization.

Transitioning into a Growth Phase

Since its inception in 2023, NSJAPAN has steadily expanded its services, primarily focused on sales training and support for small and medium enterprises. By the summer of 2025, the company plans to launch its groundbreaking service, 'Sales Knowledge Lab,' which will integrate training content with SaaS solutions. This is part of a broader strategy aimed at enhancing client subscription contracts and offering sustained support for new business developments. Such transitions signify that NSJAPAN has embarked on a second stage of growth, broadening its operational scope and evolving its business model.

The recent shift toward prioritizing human capital management has emphasized the importance of interpersonal skills, especially in the age of generative AI. In response, NSJAPAN has been committed to strengthening its organizational capabilities under the guiding principle of 'empowering people.' As the company plans for expansion, the complexities in transaction and budget management necessitate the enhancement of its management infrastructure and back-office operations. With the hiring of an external CFO, NSJAPAN aims to bring in financial expertise to ensure a robust management system that supports ongoing growth.

Rationale Behind the Appointment of Jun Azegami

The decision to appoint Azegami as an external CFO is strategically designed to enhance the company's overall management expertise. His responsibilities will encompass formulating funding strategies, analyzing financial data, and managing tax, legal, and labor compliance. The role of a CFO goes beyond finance and accounting; it extends to overseeing human resources, general affairs, and legal compliance to improve operational efficiency and cost management.

Azegami's extensive experience as a CFO and in management roles provides the credibility needed to solidify this strategy. His involvement in past successes — notably as CFO for Kenko.com and later as head of management at Hotland, the company behind the popular takoyaki chain Gindaco — has equipped him with invaluable insights in finance and corporate governance. He played a crucial part in guiding Hotland through its IPO journey in 2014, and now his contributions to NSJAPAN are expected to strengthen internal decision-making processes from a financial standpoint.

Anticipated Benefits from This Strategic Move

Azegami's leadership is expected to refine NSJAPAN's medium to long-term capital strategies. Through optimal fundraising mechanisms such as stock issuance and loans, NSJAPAN aims to secure necessary growth funds as it prepares for potential large-scale financing and IPO activities.

Strengthening internal governance and increasing trust among stakeholders are also anticipated outcomes. By enhancing the transparency and healthy financial management through comprehensive internal controls, the company aims to boost investor trust and stabilize its management framework.

Furthermore, with a seasoned CFO onboard, NSJAPAN is poised to tackle ambitious growth strategies, including M&A activities and new business investments, alongside its ongoing commitment to developing its human capital.

Jun Azegami: A Brief Background

Jun Azegami, a certified public accountant since his university days at Keio, has a strong background in finance and management. His initial career began with a prominent electronics manufacturer before moving to Fast Retailing, where he contributed to establishing the Japanese branch of the French women's clothing brand, Comptoir des Cotonniers. At Kenko.com, he crafted and led financial strategies as CFO, followed by key managerial positions that enhanced corporate governance at Hotland, which operates the Cold Stone Creamery ice cream chain. His successful experiences make him a valuable asset for NSJAPAN as it continues to grow.

Comments from Leadership

Shuhei Naito, CEO of NSJAPAN, expressed the significance of Azegami's appointment, highlighting that his vast experience will play a pivotal role in driving the company's growth to the next stage. Likewise, Azegami commented on his commitment to support NSJAPAN in achieving its vision of 'strengthening sales through the power of people.' As someone who deeply resonates with the company's philosophy, he aims to utilize his knowledge for the ongoing development and sustainability of NSJAPAN's success.

About NSJAPAN

NSJAPAN, led by Shuhei Naito, is a dynamic collective of sales professionals dedicated to empowering sales through human strength. The company specializes in corporate sales training and a SaaS platform that delivers tailored solutions across various industries. Looking ahead, NSJAPAN is set to release 'Sales Knowledge Lab,' providing innovative training content aimed at facilitating replicable results in sales organizations. Known for their agility and commitment to delivering essential outcomes, NSJAPAN prides itself on being a trusted partner for clients at all levels of management.

Official Website: NSJAPAN

Company Profile

SC Capital Partners, founded by Seiya Sugano, is a matching platform connecting companies with management professionals based in Tokyo's Chiyoda District. With a commitment to fostering innovation and growth in businesses, SC Capital Partners operates with an emphasis on strategic alliances.

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