Meizu Expands Global Presence with New Smartphones and Wearable Devices Launch
Meizu Expands Its Global Presence
In a bold statement of its global ambitions, Meizu has unveiled a variety of state-of-the-art smartphones and wearable devices during an online launch event held on May 20, 2025. This significant announcement follows the company's impactful presentation at the Mobile World Congress (MWC) 2025 and strategic collaborations with industry giant Geely. By reinvigorating its global strategy, Meizu is setting the stage for a renewed presence in international markets.
Introducing a Diverse Smartphone Lineup
Among the star attractions are five new smartphone models: the MEIZU Mblu 22, MEIZU Mblu 22 Pro, MEIZU Note 22, MEIZU Note 22 5G, and MEIZU Note 22 Pro 5G. Each device is designed to cater to various consumer needs, ensuring an optimal blend of performance and affordability. The MEIZU Mblu 22, for instance, features a 6.79-inch HD+ display and is powered by an octa-core processor, delivering a remarkable user experience at a price point ranging from $79 to $89.
The upgraded MEIZU Mblu 22 Pro elevates the experience with a MediaTek Helio G81 processor, offering a fluid 120 Hz FHD+ display and an impressive 50 MP main camera, all while keeping its cost between $99 to $129. These devices are ideal for consumers looking for high-quality performance without breaking the bank.
On the other hand, the MEIZU Note 22 series is crafted for tech enthusiasts, elegantly merging high performance and affordability. For example, the MEIZU Note 22 boasts a triple camera system encompassing a primary 108 MP lens, ideal for capturing vivid moments any time of day, and incorporates a powerful 5,000 mAh battery that supports rapid charging
The MEIZU Note 22 5G steps it up even further, offering up to 24 GB of RAM for superior multitasking, and a 50 MP triple camera designed to optimize your photography with AI enhancements. With its premium design inspired by traditional Chinese architecture, prices range from $169 to $229.
Moreover, the MEIZU Note 22 Pro 5G features a next-gen Snapdragon 7s processor and Flyme AIOS, which learns from user habits to enhance battery life and app performance. Ths model is also equipped with a durable 6,200 mAh battery, capable of 80 W fast charging, retailing between $299 and $369.
Innovating with Wearable Technology
In addition to smartphones, Meizu unveiled its wearable devices aimed at health and connectivity. The StarV View augmented reality glasses feature a large 188-inch display with ultra HD resolution, adjustable brightness, and are lightweight enough to transport anywhere. Designed with myopia in mind, they're an innovative take on personal cinema.
Accompanying the StarV View is the StarV Ring2, a health-monitoring device that tracks sleep quality, exercise duration, and heart rate. With an IP68 water resistance rating, users can wear the ring while swimming, and it seamlessly integrates with Meizu smartphones and glasses through the Flyme OS for a connected experience.
Strategic Global Rollout
Initially, these products will be available in key regions including Russia, Spain, Malaysia, and Vietnam, expanding to over 30 countries including areas in Central Asia, Latin America, and Europe. This product launch marks Meizu's strategic repositioning in the global market, enhancing its ecosystem of smartphones, XR devices, and smart cars.
Cheng Li, Global Business Marketing Director at Meizu, stated, “Our robust AI-driven strategy connects hardware, software, and services to create a seamless smart lifestyle. We are committed to delivering cost-effective and personalized electronics that meet distinct consumer preferences around the world.”
Meizu, a brand under DreamSmart Group, leverages its technological excellence across multiple sectors to deliver innovative eco-products. This product launch transcends typical marketing; it represents a commitment to an AI-driven future where technological capabilities anticipate human needs. With its newly launched smartphones, AR glasses, and health devices, Meizu is poised to set new benchmarks in innovation, connectivity, and user-centered design on a global scale.