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Blackbaud's 13th Annual YourCause CSR Industry Review: Insights from 2024

In a world where corporate social responsibility (CSR) is increasingly vital, the latest findings from Blackbaud’s 13th annual YourCause CSR Industry Review offer a comprehensive overview of employee giving and volunteering trends. The report, released in June 2025, showcases data from over 300 companies encompassing more than 7 million global employees, collected in 2024.

Overview of the Report

Blackbaud, a prominent provider of software dedicated to promoting social impact, presents a thorough analysis based on data harvested from its own solutions like YourCause® CSRconnect®, GrantsConnect®, and NPOconnect®. This report not only sheds light on the philanthropic behavior of employees but also provides critical insights into how corporate entities are engaging with their communities and encouraging employee participation.

Key Findings

1. Stability in Employee Engagement:
In 2024, employee engagement in volunteering and giving programs remained stable, demonstrating a consistent commitment from both employees and their companies. The report emphasizes that companies are not only maintaining but also enhancing their CSR efforts.

2. Average Donations:
The average donation per employee was recorded at $744, while the average total company match stood at $730. Although these numbers reflect a healthy giving environment, the median donation amount experienced a slight decline, suggesting that larger donors are contributing more substantially while smaller donors may be reducing their donations.

3. Volunteer Hours:
The average individual volunteer contributed approximately 13 hours in 2024. Interestingly, smaller firms with less than 1,000 employees noted a commendable 63.8% engagement rate in volunteer activities, positioning them ahead of larger corporations in terms of volunteer participation.

4. Increased Engagement in Large Teams:
Companies with more than 10,000 employees observed a rise in average volunteer hours for large team events, indicative of the success of company-wide volunteer initiatives aimed at team building and corporate unity.

5. Payroll Giving Dominance:
Despite the uptick in total donations through offline channels, payroll giving maintained the highest engagement rate across various companies. This trend underscores the effectiveness of automated giving mechanisms.

6. Significance of Company Contributions:
Notably, company contributions accounted for 46% of total donations. This includes matching gifts and various incentive programs encouraging employee giving and volunteering.

7. Correlation of Programs:
Organizations offering both giving and volunteer programs reported higher engagement levels than those with only a single program. This interconnectivity reinforces the importance of a holistic approach to CSR.

8. Growth in Corporate Grants:
The report also indicates a remarkable increase in corporate grants, with the average grant amount growing by 13% from the previous year and the median grant sum seeing a significant rise of 38%. This shift showcases a growing commitment from corporations to invest in their communities.

Conclusion

The findings from Blackbaud's YourCause CSR Industry Review serve as a clear reminder of the potential within corporations to effect positive change through structured CSR strategies. As businesses navigate an ever-evolving social landscape, the dedication demonstrated by both employees and corporations highlights a promising future for philanthropic efforts.

For in-depth insights and specifics, the full CSR Industry Review report can be accessed through Blackbaud's website. Their solutions continue to bridge the gap between nonprofits and responsible companies, ensuring that impactful contributions are made worldwide.

About Blackbaud

Blackbaud (NASDAQ: BLKB) stands as the premier software provider focused solely on enhancing social impact. By catering to diverse sectors, including nonprofits, education, and socially responsible enterprises, Blackbaud champions innovation in fundraising and corporate responsibility. With billions managed through its platforms annually and recognition across major media outlets, Blackbaud persists in its mission to empower change-makers globally.