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Beyond Yoga Infuses New York with Community and Movement

In an exciting development for both wellness enthusiasts and fashion aficionados, Beyond Yoga has officially launched a vibrant pop-up shop in Manhattan's bustling Flatiron District. This new venue, extending its doors through early January 2027, covers a spacious 2,300-square-foot area, marking a significant leap in Beyond Yoga's retail and community endeavors in NYC.

Located at 108 Fifth Avenue, at the intersection of 16th Street, this pop-up shop represents a dimension of the brand's immersive identity. As one of its largest e-commerce markets, New York boasts a deeply engaged clientele, making the establishment of a physical presence not only strategic but essential.

The pop-up invites visitors to discover Beyond Yoga's latest collections tailored for active lifestyles. It also showcases unique merchandise resonating with the vibrant energy and spirit of New York City. This transition to a physical retail space allows locals to immerse themselves in movement, wellness, and a variety of community-focused experiences.

Unique Offerings at the Pop-Up

The pop-up's carefully curated product lineup includes:

• - Latest Collections: Customers will find the freshest deliveries from Beyond Yoga, covering both men's and women's activewear. Standout pieces include the innovative glowzone™, a high-impact performance line heralded as the brand's latest technical triumph. Seasonal outerwear and cozy fleece options will also feature prominently.
• - Exclusive NYC Merchandise: Shoppers will have a chance to snag limited-edition styles crafted uniquely for New York, inspired by the city's optimism and spirit. These exclusive items will be available only at this location while supplies last.
• - Weekend Movement Classes: Complementing the retail aspects are a series of movement classes led by renowned local fitness instructors and studios. The offerings will vary each weekend, showcasing talents from Ali Brunson to novices from DanceBody and Natural Pilates, running from September 19 through October 11.

Grand Opening Weekend

To celebrate the opening, guests have the opportunity to enjoy complimentary coffee from a dedicated Beyond Yoga cart stationed along Fifth Avenue. Additionally, clientele who purchase the glowzone™ leggings will be rewarded with a complimentary three-month digital membership to SotoMethod, enhancing the movement experience beyond physical shopping.

Nancy Green, the Chief Executive Officer of Beyond Yoga, expressed the importance of reinforcing the relationship with the New York community. She stated, "This pop-up offers our New York customers a chance to truly experience what we have to offer. It symbolizes our commitment to creating localized and meaningful ways to connect with our audience."

As the pop-up reflects Beyond Yoga's engaging approach to wellness and community, it sets the stage for additional events. A special highlight is the East Coast edition of the Seek Beyond Open Air, scheduled for October 17. This event will kick off at the pop-up with participants embarking on a community walk or run, culminating at Edge NYC—the city's highest observation deck—where attendees can enjoy a day filled with movement, music, and connection, featuring a live performance by Natasha Bedingfield.

Beyond Yoga's expansion in New York is accompanied by impressive growth numbers for the brand. The first half of 2026 showed consecutive double-digit growth in both reported and organic metrics, further cementing the brand's robust presence in retail and the community. With additional pop-up locations planned for upcoming periods in places like Denver and San Clemente, this strategy aims to further immerse the Beyond Yoga lifestyle into diverse markets.

The New York City pop-up is open Monday through Saturday from 10:00 AM to 8:00 PM and Sunday from 11:00 AM to 7:00 PM. For the latest in programming, class registration, and event updates, customers are encouraged to follow @beyondyoga on social media and visit their website at beyondyoga.com.

Beyond Yoga, founded in Los Angeles in 2005, champions body positivity and community connection through its luxuriously soft apparel. Its collaboration with Levi Strauss & Co has also significantly bolstered its market capabilities, establishing Beyond Yoga as a formidable force in the active lifestyle space.