Introducing HIROFU's New GITA Tote Bags for a Breezy Summer Experience

HIROFU Unveils Summer-Friendly GITA Tote Bags

The renowned women’s bag brand, HIROFU, under the World Group, introduces its latest collection of tote bags named GITA, which will be available from July 9 at all HIROFU stores nationwide and online. Designed with original jacquard fabric, GITA promises comfort and style for the hot summer months.

Design and Fabric

GITA features two different sizes of tote bags that combine jacquard fabric with leather, showcasing a playful yet sophisticated design. The name “GITA” translates to “little trip” or “outing” in Italian, reflecting the bag's essence—perfect for summer excursions. Available in three elegant colors: Tide Blue, reminiscent of a tranquil sea, Chai, which boasts a soft and calming hue, and Black, a versatile choice that pairs well with any outfit.

One of the key features of the GITA tote is its open design, facilitating easy access to your belongings. This characteristic, paired with its stylish look, makes it an irresistible choice to take along anywhere.

A unique design element includes a pattern of the HIROFU logo that appears as a dot design from a distance, injecting a whimsical touch to the bags.

The Art of Jacquard Weaving

The jacquard fabric used in the GITA collection originates from the rich natural surroundings of Ashikaga City in Tochigi Prefecture, Japan, renowned for its traditional fabric weaving. A unique pattern specially designed for this collection is registered in a jacquard loom, allowing the intricate designs to be woven directly into the fabric. This method provides a richer and more durable finish compared to printed patterns, minimizing the risk of color fading over time.

Special Features

Each GITA tote bag comes with a special leather charm shaped like the letter “H,” matching the handle's material and color. This elongated charm mirrors the jacquard pattern, adding a distinctive flair exclusive to this series. You can choose to leave the charm attached for additional style or detach it depending on your preference, allowing for customizable looks.

Pricing

- GITA Jacquard Leather Combination Tote Bag M 価格: ¥42,900 (税込)
- GITA Jacquard Leather Combination Tote Bag L 価格: ¥47,300 (税込)

Special Promotion

Customers purchasing GITA bags from HIROFU stores starting July 9 will receive a complimentary original water bottle, while supplies last. Please note that this promotion is not available for online purchases.

Visit HIROFU

Be sure to stop by your nearest HIROFU store or check their online platform to explore the new GITA collection. Experience the essence of HIROFU, where a simple, minimalist, and contemporary design philosophy transforms quality materials into timeless fashion.

For more details on the GITA collection, visit the HIROFU store at HIROFU Official Store.

Follow HIROFU on Social Media

- Instagram: @hirofu_official
- LINE: HIROFU LINE

Brand Philosophy

Since its establishment in 1978, HIROFU has proposed a unique style that is not influenced by transient trends, fostering a commitment to timeless quality in footwear, bags, and accessories. The focus remains on leveraging material textures while ensuring durability and style.

Lastly, HIROFU, a subsidiary of the World Group, is led by President Yoshiko Sasaki, located at KD Minami Aoyama Building 5F, 3-1-31 Minami Aoyama, Minato, Tokyo, 107-0062.

For more information about the company, visit their corporate site at World Group Corporate Site.