#Japan #Awaji #Pasona Wellness #Wellness Program #Awaji Island

Pasona Wellness Tourism Inc.: A New Dawn for Wellness Tourism in Awaji Island

In a significant development for the healthcare and tourism industries, Pasona Group has announced the establishment of a new company, Pasona Wellness Tourism Inc., whose mission is to promote wellness tourism as a model for regional revitalization in Awaji Island, Hyogo Prefecture. The official launch of Pasona Wellness Tourism is set for April 3, 2025, with operations commencing shortly after on April 24, 2025. The company is dedicated primarily to foreign visitors who wish to improve their health through reconstructive programs and natural therapies.

The global medical tourism market is anticipated to reach a staggering $119.7 billion in 2023, with projections suggesting it could soar to an impressive $650.8 billion by 2032. Within Japan, the medical tourism market is estimated at approximately ¥550 billion. However, there exists a notable concentration of options in metropolitan areas, with many rural destinations, including Awaji Island, facing challenges in attracting foreign visitors.

Pasona Wellness Tourism aims to address this issue by inviting foreign tourists who may have experienced a decline in physical capabilities due to aging or past health issues. In collaboration with local medical institutions, the company will offer rehabilitation programs conducted by qualified therapists specializing in physical and occupational therapy at its dedicated facility, known as the Rehabilitation Center or “Re-harise Center.” This term signifies a fusion of rehabilitation and revitalization, which is at the core of their mission.

In addition to rehabilitation services, Pasona Wellness Tourism plans to provide comprehensive wellness programs that incorporate dietary solutions utilizing herbal and traditional Japanese ingredients. Guests can participate in immersive wellness experiences that combine physical training and local tourism—enhancing their stay with the region’s scenic beauty and cultural enrichment.

Further, the company envisions introducing advanced medical options such as genomic testing, regenerative medicine, and botulinum treatments, tailoring bespoke wellness programs to meet the specific needs of each individual client.

To broaden its service offerings, Pasona Wellness Tourism will also handle inbound administrative services for local clinics, including appointment bookings and translation support, thus encouraging clinics that previously struggled to engage in medical tourism to improve their reception capabilities. This approach aims to bolster the attractiveness of Awaji Island as a wellness destination.

The establishment of Pasona Wellness Tourism mirrors the growing global trend of health and wellness tourism and reinforces the company's commitment to building a vibrant and sustainable local economy through innovative health services.

Through the creation of a wellness tourism model, Pasona Wellness Tourism Inc. not only seeks to enhance community revitalization but also aims to contribute to a healthier and more fulfilling society where well-being is accessible to everyone.

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Company Overview: Pasona Wellness Tourism Inc.

• - Company Name: Pasona Wellness Tourism Inc.
• - Headquarters: 1042 Nojima Tokiwahigashi, Awaji City, Hyogo
• - Establishment Date: April 3, 2025
• - Capital: ¥50 million
• - Representative: Naoko Kondo (President & CEO)
• - Business Activities:

- Management of the Rehabilitation Center and wellness programs.
- Development and sale of health products using herbal and traditional materials.
- Provision of inbound reception BPO services for domestic clinics.

• - Website: Pasona Wellness Tourism
• - Contact: Please use the contact form on the website.

About Naoko Kondo

Naoko Kondo, born in Tsukuba, Ibaraki Prefecture in 1992, is a graduate of the GLOBIS Graduate School of Management. After starting her career at a major Japanese pharmaceutical company, she became passionate about improving access to high-quality healthcare and wellness. Kondo has engaged in efforts to address the challenges faced by rural health services, leading her to establish Pasona Wellness Tourism in 2025. Through her leadership, the company aims to redefine wellness tourism while ensuring that communities like Awaji Island thrive amidst the international healthcare landscape.