PLAY to Showcase Innovative Media Solutions at Inter BEE 2025
The renowned company PLAY, based in Shibuya, Tokyo, will be participating in Inter BEE 2025, one of the largest media-related events in Japan, taking place from November 19th to 21st, 2025, at Makuhari Messe. This event serves as a crucial venue where leading professionals in audio, visual, and communication industries gather to share and showcase the latest innovations in the media and entertainment sector.
PLAY's Exhibition Details
Located at Booth 4308 in Hall 4, PLAY is set to introduce significant advancements in its cloud platform,
PLAY CLOUD. This all-in-one platform offers a comprehensive suite of features essential for delivering premium content, backed by cutting-edge technology and extensive distribution achievements. PLAY will specifically highlight two key products at the event:
STREAKS, a robust video streaming platform, and
KRONOS, a media asset management tool. Additionally, the newly launched product,
PLAY APPS for TV, will also be showcased.
STREAKS Enhancements
STREAKS provides streamlined management for content encoding and streaming, supporting multi-device OTT (Over-the-Top) distribution. At the exhibition, visitors can explore enhanced advertising functionalities via demo screens. Some highlighted features include:
- - Pause ads that appear during content breaks.
- - PinP ads (Picture-in-Picture) that allow ads to be displayed while the main content is playing.
- - L-shaped ads that provide a unique advertising interface in videos.
KRONOS Features
KRONOS aims to expedite operations along the media supply chain. Attendees will be introduced to several new features through an interactive management screen, which will include:
- - AI-generated highlight/digest videos, automating the extraction of key moments from longer content.
- - AI automatic transcription and subtitle editing, enhancing accessibility for various audiences.
- - AI-based differential detection, which identifies changes in video content and aids content management.
- - Comprehensive platform submission management, simplifying the workflow for users.
PLAY APPS for TV
Another significant debut at Inter BEE 2025 will be the new
PLAY APPS for TV, designed for platforms like Android TV and Amazon Fire TV. This product enables the creation of custom video content distribution applications for smart TVs, showcasing the versatile capabilities of the PLAY platform. Attendees can see live demonstrations of apps created with this new tool.
Event Information
- - Dates: November 19-21, 2025
- - Location: Makuhari Messe, Chiba, Japan
- Address: 2-1 Nakase, Mihama Ward, Chiba, 261-8550 Japan
- November 19: 10:00 AM to 5:30 PM
- November 20: 10:00 AM to 5:30 PM
- November 21: 10:00 AM to 5:00 PM
- - Booth: HALL 4, Booth Number 4308
About PLAY
PLAY was established on March 16, 2010, and has since been a key player in the video solutions market. Led by CEO Kazumichi Kuroda, the company is committed to delivering advanced multimedia solutions that cater to the evolving needs of broadcasters and media professionals. More information about PLAY can be found at their
official website. Along with showcasing their innovations, PLAY is excited to engage with industry leaders, partners, and media creators during this prestigious event.