#Japan #Tokyo #KASE Group #Plars Tower #urban vacation rental

KASE Group Launches New Urban Vacation Rental Initiative

KASE Group, a leading real estate management company in Japan, is excited to announce its first venture into the urban vacation rental market with the opening of Plars Tower in Shinjuku, Tokyo. Located just a three-minute walk from Higashi-Shinjuku Station, this 18-story condominium is set to welcome its first guests in December 2025, offering an impressive concept that merges the experience of living in the heart of Tokyo with breathtaking nighttime views.

Meeting Rising Demand for Inbound Tourism

As Japan continues to open its doors to international visitors post-pandemic, there has been a significant increase in the number of foreign tourists, particularly in urban hotspots like Shinjuku. The Japan National Tourism Organization has reported a steady rise in visitor numbers, extended stays, and increased spending, highlighting a growing demand for diverse accommodation options. Hotels in Shinjuku often struggle to keep pace with this demand, creating an opportunity for KASE Group to step into the vacation rental space.

The company aims to meet the needs of long-term visitors and foreign guests looking for comfortable, high-quality living accommodations in a prime location. By collaborating with Ociété, a local company specializing in multilingual tourist services and vacation rental management, KASE Group intends to create a seamless experience for guests, from booking to check-out.

A New Standard for Urban Stays

Plars Tower is designed with the modern traveler in mind. Featuring fully equipped apartments ranging from 1K to 1LDK, each unit accommodates between three and five guests and includes high-speed Wi-Fi, kitchen facilities, and laundry amenities. The ground floor hosts a 24-hour convenience store, providing essential items and snacks to enhance the stay for long-term residents and casual visitors alike.

The standout feature of Plars Tower is undoubtedly its panoramic views, available from rooms on the 10th floor and above. Guests can enjoy stunning vistas of Tokyo's sparkling skyline, including iconic sights such as the Kabukicho Tower and the clusters of skyscrapers that define the Shinjuku skyline.

Comprehensive Multilingual Support

Understanding the diverse background of its guests, KASE Group has prioritized offering extensive multilingual support throughout the Plars Tower facility. Information and equipment guides inside the apartments are available in four languages: English, Chinese (both simplified and traditional), Korean, and Japanese.

Furthermore, a multilingual support desk is accessible 24/7, staffed by professionals fluent in English, Chinese, and Korean, ready to assist with inquiries regarding emergencies, tourist attractions, and any issues concerning the facilities. To enhance communication further, real-time translation services powered by AI will support conversations in twelve languages, ensuring that guests feel safe and supported regardless of their language proficiency.

KASE's President, Hiroshi Taniwa, expressed his vision for this initiative: "Utilizing our expertise in real estate, we aim not just to provide accommodations but to offer our guests an experience that feels like living in Tokyo. We want to create unforgettable memories for visitors, whether they are here for leisure or business. Enjoying the beautiful night views of Shinjuku every day is an experience we want to share with the world."

Facility Overview

• - Facility Name: Plars Tower
• - Location: Shinjuku, Tokyo (3-minute walk from Higashi-Shinjuku Station)
• - Room Types: Various (1K to 1LDK)
• - Capacity: Max 3-5 guests per room
• - Amenities: High-speed Wi-Fi, kitchen, laundry facilities, a complete bathroom
• - Special Features: Direct access to a 24-hour convenience store, breathtaking skyline views, and support in 12 languages
• - Booking Method: Reservations can be made through vacation rental websites such as Airbnb, which supports all 12 languages.

Partner Company

• - Company Name: Ociété
• - Representative: Masashi Yonezu
• - Location: Shibuya, Tokyo
• - Business Focus: Managing accommodations for inbound tourists (including vacation rentals and apartment hotels), providing multilingual tourist services, and business interpreting and translation services.
• - Website: Ociété

Company Overview

• - Company Name: KASE Real Estate Management
• - Representative: Hiroshi Taniwa
• - Location: Yokohama, Kanagawa
• - Established: 1978
• - Business Description: Meeting spaces, rental offices, virtual offices, parking lots, coin parking, golf simulations, real estate management, studios, solar panel installations, vending machine management, container storage, and usually residential properties.
• - Capital: 320 million yen
• - Website: KASE Group