#Germany #Hisense #Berlin #FIFA World Cup #RGB-MiniLED

Hisense Introduces RGB-MiniLED Technology and Strengthens FIFA Partnership

At the recently concluded IFA 2025 in Berlin, Hisense, an esteemed global player in consumer electronics and home appliances, announced that its collaboration as an Official Sponsor of the FIFA World Cup™ will continue. This move solidifies a relationship that dates back to 2018 and highlights the brand's commitment to enhancing the viewing experience for millions of soccer fans worldwide.

A Look Back at Hisense's Milestones

the partnership between Hisense and FIFA has produced notable achievements throughout the years. Hisense made its mark during the 2018 FIFA World Cup™ with initial branding which paved the way for further collaborations. In 2022, it engaged in content cooperation via FIFA+, followed by integrating technology into VAR operations during the FIFA Club World Cup 2025™. These milestones have significantly boosted Hisense’s brand visibility on the global stage.

Catherine Fang, Vice President of Hisense Group, stated that every memorable moment in sports begins with an enriched viewing experience. Her remarks underline the brand's unwavering determination to help fans luxuriate in the excitement of soccer. By focusing on four cornerstones — technology-driven solutions, user-centered design, smart service, and nurturing cultural values — Hisense continuously challenges the limits of display innovation. From HDR and Laser TV to the groundbreaking RGB-MiniLED technology, the brand aims to provide fans with immaculate picture quality and personalized viewing experiences.

The Launch of the Next-Gen RGB-MiniLED

One of the key highlights at IFA 2025 was Hisense’s showcase of its advanced RGB-MiniLED television technology. Booth visitors were treated to a glimpse of the upgraded 116-inch RGB-MiniLED TV that promises to deliver purer colors and enhanced contrast ratios, with brightness levels exceeding that of existing QD-OLED technology. This advancement reaffirms Hisense's position as a pioneer in next-generation display technologies.

In collaboration with FIFA, Romy Gai, Chief Business Officer, expressed optimism about utilizing Hisense's state-of-the-art display technology to elevate the viewing experience during the FIFA World Cup 2026™. With the forthcoming tournament set to be historic as it will be held across three nations featuring 48 teams, Hisense is committed to transforming ordinary living rooms into front-row viewing experiences for billions of fans. The ambition is to ensure that the excitement of the tournament resonates with supporters around the globe, making each individual feel a part of the live action.

Hisense's Global Impact

As a prominent brand since its inception in 1969, Hisense operates across more than 160 countries, specializing in top-quality multimedia products and intelligent IT solutions. A recent report by Omdia places Hisense at the forefront of the global market for TVs measuring 100 inches and more, a testament to its quality and popularity in the realm of consumer electronics.

Hisense's acknowledgment as the official sponsor for the FIFA World Cup 2026™ reflects its commitment to cultivating global sports partnerships. By aligning itself with such prestigious events, Hisense effectively bridges the gap between its cutting-edge technology and the entertainment needs of worldwide audiences. As the countdown begins for the FIFA World Cup 2026™, fans can look forward to experiences that are nothing short of extraordinary with Hisense leading the way.

In summary, Hisense's powerful blend of innovation and strategic partnerships promises to redefine the way fans enjoy their favorite sport, marking a new chapter in both technology and consumer engagement at the world's largest soccer event.