LORANS Announces Major Rebranding to Promote Inclusive Society Through Flowers

LORANS: A New Bloom Begins

LORANS, the flower shop based in Shibuya, Tokyo, has announced a rebranding initiative that marks a significant turning point in the company’s journey. Under the leadership of President Mizuki Fukujyu, LORANS is set to transcend the traditional boundaries of a flower shop and embrace the vision of a society where everyone can flourish. This transformation will commence with the grand opening of their new store, LORANS MARUNOUCHI, on March 6, 2026.

A Brand Refresh with Purpose

The rebranding includes a complete overhaul of the company’s logo and color palette. The new logo retains the elegance of the original while utilizing the Cormorant Garamond font. The curves and spacing have been refined to enhance the vitality and strength of the brand's identity, signifying a belief in the vitality of flowers and people alike.

Brand Colors: Symbolizing Warmth and Connection

The new brand color, Warm Gray, symbolizes the nurturing qualities of soil. It merges gray with accents of red and yellow, evoking a sense of warmth and inclusivity. LORANS aims to cultivate a space where differences are embraced, fostering a sense of community and connection amongst all individuals.

Values that Blossom

In line with the theme of “Fostering Blooms in People,” LORANS has established nine core values that underscore this journey. By recognizing the intrinsic connections between the factors that help both flowers and people thrive, they emphasize the importance of resilience, creativity, and mutual support.

The values are prominently displayed on their product packaging, and the team has created eight different designs, each representing a unique aspect of these values. This initiative aims to spread a sense of vitality and inclusivity through all aspects of their customer interaction.

Life Force: The Central Theme

At LORANS, over 70% of the staff face disabilities or chronic illnesses. Their strong presence in the workforce reflects a commitment to inclusivity. Visitors often leave feeling inspired, having gained new perspectives on life force from the staff's resilience. One employee facing potential blindness shared, “I cherish the scenery I see today,” demonstrating a profound appreciation for each moment.

This life force theme encapsulates their mission to empower everyone to bloom, regardless of their circumstances. LORANS seeks to illustrate that every individual holds the potential to flourish and contribute to society.

A Grand Opening in Marunouchi

The new store, located within the 231 PLACE Mitsubishi Corporation building, aims to be a beacon of this revitalized mission. The opening hours will cater to both flower enthusiasts and casual visitors alike, with a café operating on weekdays from 7:00 AM to 7:00 PM and weekends from 11:00 AM to 7:00 PM. The flower shop will be open from 11:00 AM to 7:00 PM, except during New Year’s celebrations.

Invitation to Collaborate

LORANS is welcoming businesses and individuals interested in their vision of a blooming society. Whether through flower deliveries or supporting employment initiatives for disabled individuals, there are numerous avenues to get involved.

For more information on employment opportunities or business collaborations, individuals are encouraged to reach out via their website.

A Commitment to Change

LORANS operates on the belief that kindness alone cannot sustain a business, nor can focusing solely on profits. As they continue to grow, their goal is to create more job opportunities for disabled individuals while maintaining a sustainable and responsible business model.

Through this rebranding, LORANS strives to open new pathways for collaboration across industries. Their aim is to inspire others to join in creating a society where everyone can thrive. The revitalized LORANS, adorned with flowers and a fresh outlook, invites everyone to witness their journey toward inclusivity.

For those wishing to see this new vision come to life, LORANS looks forward to welcoming visitors to their new store and sharing in the beauty of flowers that symbolize growth and hope. Together, let’s bloom in a world where everyone has the opportunity to flourish.