National Coffee Association Celebrates Tariff Elimination on Brazilian Coffee

On November 21, 2025, the National Coffee Association (NCA) expressed its heartfelt appreciation for President Trump's announcement regarding the removal of tariffs on certain coffee imports from Brazil. This significant policy change is set to have a ripple effect on coffee drinkers across America, a move welcomed by coffee enthusiasts and businesses alike.

Bill Murray, the President and CEO of the NCA, highlighted the importance of this decision, stating that "two-thirds of American adults consume coffee daily, and every cup will cost less thanks to this tariff removal on coffee imports from Brazil—the world's largest coffee producer." This perspective underscores the vital role that coffee plays in millions of Americans' lives, both as a beloved beverage and a staple that fuels daily routines.

The tariff removal is expected to ease cost-of-living pressures, fostering an environment where a healthier diet remains within reach for everyone. Coffee has long been recognized not just for its stimulating effects but also as an affordable option that contributes positively to nutrition. It allows consumers to enjoy their daily brews without the worry of inflated prices driven by import tariffs.

Furthermore, Murray emphasized the economic significance of coffee in the United States: “This tariff-free trade will strengthen coffee's enormous contributions to the U.S. economy.” With coffee supporting approximately 2.2 million jobs across various states and territories and contributing nearly $350 billion to the economy annually, its impact cannot be overstated. The NCA, formed in 1911, represents an extensive range of coffee businesses, covering producers, roasters, brands, and more—accounting for a staggering 90% of U.S. coffee commerce.

Coffee holds a unique position in American culture; it is not just another drink but a ritual, a moment of pause, and a source of connection for many. According to recent studies, more American adults choose coffee over any other beverage except bottled water, which highlights its deeply ingrained status in daily life and social interactions.

With the incessant rise in living costs, boosting accessibility to affordable nutritious options is more crucial than ever. The removal of tariffs on Brazilian coffee signifies a progressive step towards enhancing the quality of life for many American households who rely on this caffeinated drink for their daily boost.

The NCA encourages all stakeholders in the coffee industry, from the farmers in Brazil to local cafes in the U.S., to capitalize on this new opportunity to foster growth. Increased accessibility to more reasonably priced coffee can lead to a flourish of innovation in coffee-related products and offerings, creating a win-win solution for consumers and businesses alike.

As the coffee community celebrates this pivotal moment, the NCA looks forward to collaborating with the administration and industry members to ensure that the U.S. coffee sector thrives in the upcoming years. Together, they aim to continue spreading the love of coffee while also safeguarding the economic contributions it provides to American society. For more information about the National Coffee Association and its advocacy efforts, interested parties can visit ncausa.org or contact them directly.

In conclusion, President Trump's decision is more than just a policy change; it is a refreshing move that promises to uplift the spirits of coffee drinkers nationwide while reinforcing the financial backbone of the coffee industry, heralding a future where every cup is more affordable and every sip potentially enriching.