Experience Collaboration Between Reality and Virtual at Shibuya Music Festival 2025

The highly anticipated 20th Shibuya Music Festival (Shibuya Music Scramble) will take place on October 18 and 19, 2025. The event promises an exciting collaboration between the popular anime "Yoru no Kurage wa Oyenai" (Night Jellyfish Can't Swim) and a creative platform that lets participants enjoy an immersive experience straddling both reality and the digital realm. This ambitious project is organized by the Shibuya Music Festival Executive Committee and supported by the Shibuya Ward Government and the Shibuya Tourism Association, along with other partners.

Event Highlights

Dai Nippon Printing Co., Ltd. (DNP), in collaboration with several leading organizations including King Records, Shibuya Future Design, Mitsubishi Estate, and STYLY, will facilitate an event where participants can seamlessly communicate in both real and virtual environments. Here’s what you can expect:

1. Collaborative Aquarium Creation

Emphasizing the theme of "Everyone Creates an Aquarium," participants in the real venue and those in the virtual space will interact and draw illustrations or messages on electronic whiteboards. These contributions will then be displayed in the virtual environment. An electronic whiteboard will be established at Miyashita Park, where attendees can add their doodles directly. This content will then transfer to the virtual environment, where a corresponding virtual whiteboard mirrors its real-world counterpart, making it possible to create a collaborative aquarium that transcends the boundaries between real and virtual spaces.

2. Virtual Exhibition of 'Yoru no Kurage wa Oyenai'

While navigating through the Virtual Miyashita Park, attendees will find themselves in a unique ecosystem, visualized to resemble an aquarium. Participants will don avatars inspired by jellyfish, creating an engaging connection to the aquatic world. Additionally, the festival's atmosphere will feature music composed by 'JELEE,' enhancing the experience with an audiovisual display showcasing anime promotional videos and music videos.

Event Schedule

In-Person Event Details

- Date: October 18 (Saturday) 13:00–17:30 & October 19 (Sunday) 13:00–19:00
- Location: Miyashita Park, Shibuya Ward
- Website: Shibuya Music Festival

Virtual Event Details

- Date: October 18 (Saturday) to November 17 (Monday)
- Location: Miyashita Park Powered by PARALLEL SITE
- Virtual Space URL: Virtual Miyashita

Future Developments

Looking ahead, DNP plans to integrate real-time digital twin technology with AI that analyzes information about these spaces. This combination will facilitate communication and collaboration among participants within mixed-reality environments. The ultimate goal is to create XR communication pathways that allow seamless collaboration and enjoyment in both real-world and digital engagements.

About 'Yoru no Kurage wa Oyenai'

The anime produced by the esteemed studio behind "Oshi no Ko" features a talented team led by director Ryohei Takashita and scriptwriter Yuki Yakuh. This series quickly captured viewers' hearts, topping national trends during its original run, and is nominated for the 2024 Crunchyroll Anime Awards. The character 'JELEE,' within the show, continues to captivate fans through music streaming, new song releases, and is set to re-air on TOKYO MX from October 4th.

- Official Website: Yoru no Kurage

About Shibuya Music Festival 2025

The festival, themed on the concept of turning differences into strength, embodies the essence of diverse values. This city festival enables individuals from varied backgrounds to meet, interact, and merge within the music genre, sustaining Shibuya's heritage in music culture while nurturing the future of Tokyo's entertainment landscape.

- Official Website: Shibuya Music Festival

About Miyashita Park Powered by PARALLEL SITE

Since its establishment in July 2021, DNP, along with Shibuya Future Design and Miyashita Park Partners, has transformed public spaces into environments ripe for innovation and communication. Through these ventures, they aspire to enhance the value of the park, foster unique community interactions, and promote the emergence of new cultural experiences in Shibuya.

- Virtual Park URL: Virtual Miyashita Park

Additional Information

DNP's XR Communication project facilitates inclusive experiences across various demographics and aims to redefine interactions both online and offline for community enhancement.

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