Wego and Türkiye Tourism Agency Team Up to Promote Summer Adventures for MENA Travelers

Wego Partners with Türkiye Tourism Promotion Agency

Wego, recognized as the leading travel app and the largest online travel marketplace in the Middle East and North Africa, has announced an exciting partnership with the Türkiye Tourism Promotion and Development Agency (TGA). This collaboration aims to promote Türkiye as a primary summer destination for travelers in the MENA region. The initiative focuses on showcasing the diverse experiences Türkiye has to offer during the warmer months, from vibrant city life to serene coastal retreats.

The partnership seeks not only to boost tourism in Türkiye but also to attract a greater number of visitors by highlighting the enchanting landscapes, rich history, and captivating culture the country is known for. Travelers are invited to sail in the crystal-clear waters of the Aegean, explore the ancient ruins of Ephesus, and immerse themselves in the artistic atmosphere of Istanbul. With its blend of history, culture, stunning nature, and culinary delights, Türkiye promises a summer full of unforgettable memories.

Mamoun Hmidan, Wego’s Chief Business Officer, expressed his enthusiasm for the partnership, stating, "Türkiye remains a favored destination for MENA travelers due to its unique combination of history, culture, and gastronomy. Our collaboration with the Türkiye Tourism Promotion and Development Agency aims to enhance visibility for the numerous summer adventures the country offers. Using Wego's technology, we are making it simpler for travelers to discover and plan their ideal escape to Türkiye."

As part of the campaign, both Wego and TGA are dedicated to illuminating Türkiye's rich travel experiences, where ancient history intersects with contemporary living. Travelers can dive into Istanbul's art scenes, enjoy the breathtaking beauty of Göreme’s open-air museums, or absorb the artistic dynamism of cities like Izmir and Ankara. Every destination serves as a canvas for stories, flavors, and unique atmospheres, making it easy for travelers to find and book their perfect getaway.

Sinan Seha Türkseven, Acting General Manager of TGA, shared some insights regarding the reasons behind this partnership. He noted, "According to the UN’s tourism data, Türkiye has become the world's fourth largest destination for incoming travel as of the end of 2024. The Middle East remains one of our core sources for tourists. Our historical and cultural connections, Türkiye's favorable climate, unique cities, and culinary traditions make it an appealing destination for MENA travelers. Partnering with Wego, a key player in the travel market, helps us highlight the vast cultural richness that Türkiye has in store."

The campaign will also shine a light on Türkiye's renowned culinary scene, inviting visitors to indulge in traditional dishes such as kebabs, mantı (Turkish dumplings), and baklava. Travelers can enjoy street food in bustling local markets or dine in establishments offering panoramic views of the mesmerizing Bosphorus. The idyllic coastal cities like Bodrum and Çeşme will be emphasized, celebrated for their fresh seafood and laid-back seaside charm.

Additionally, the campaign will feature Türkiye's array of summer activities, including lively music and food festivals in urban centers like Istanbul and Bodrum, relaxing thermal spa retreats in Pamukkale, and family-oriented resorts designed for all types of travelers.

To enhance the campaign further, TGA is introducing initiatives aimed at promoting sustainable tourism and preserving cultural identity. This includes environmentally-friendly travel programs in the Black Sea region, restoration projects in historical towns like Safranbolu, and expanding gastronomy tours that uplift local artisans and uphold traditional culinary practices.

Whether it's exploring the fairy-tale landscapes of Cappadocia, visiting the historical ruins of Troy, wandering through Istanbul’s vibrant streets, or relaxing on the beautiful beaches of Fethiye, Türkiye opens its arms to travelers, offering warmth, authenticity, and countless experiences to cherish.

About Wego

Founded in 2005, Wego is celebrated as the number one travel app and the largest online marketplace for travelers across the MENA region. It offers award-winning travel search options through its websites and mobile applications, allowing users in the Asia Pacific and Middle East to easily compare hundreds of airlines, hotels, and travel agency options. With a commitment to providing unbiased price comparisons, Wego empowers users to find the best deals for their travel needs, facilitating seamless planning from their favorite destinations.

By leveraging powerful technology and a user-friendly interface, Wego transforms the travel booking process into a convenient experience for all wanderlust-filled adventurers. With headquarters in Dubai and Singapore, Wego actively operates in various cities across the region, reinforcing its status as a key player in the travel industry.