#Japan #Chiyoda #Rilakkuma #Chairoikoguma #Korikuma

Celebrating 10 Years of Chairoikoguma

This year marks a significant milestone in the world of whimsical characters, as San-X proudly announces the 10th anniversary of Chairoikoguma. To commemorate this special occasion, the anticipated music video for 'Korikogu Dancing!' featuring Chairoikoguma and his beloved companion Korilakkuma has been unveiled on May 9, celebrating the quirky joy of these delightful characters.

The Dance Video Unveiling: 'Korikogu Dancing!'

Released on May 9, a day affectionately known as 'Kog no Hi' (Kog Day), the 'Korikogu Dancing!' MV is a vibrant dance number that encapsulates the charm of the duo. Fans around the world can view this joyful celebration here. The mv features the dynamic and cheerful choreography that is enough to make anyone want to join in on the fun.

The artistic collaboration of numerous talented individuals contributed to this magical piece. Iori Saeki lends her voice, while Shingo of Makka-chin Plan coordinated the music and lyrics. The choreography by Yukino and SHIHO brings life to the characters as they dance to a catchy tune, all captured through the insightful lens of director Nakahama Norihisa of Nakamaoffice Inc.

What’s Behind the Scenes?

For fans eager to catch a glimpse of what went on during the production of the MV, San-X's official TikTok account gives an exclusive backstage look. Dive into the creative process and see how the captivating visuals came to life! You can follow their TikTok here.

Anniversary Special: Chairoikoguma’s 10th Birthday

In addition to the MV, a dedicated Chairoikoguma 10th Anniversary Site has launched, serving as a comprehensive hub of information celebrating a decade of this beloved character. The site incorporates exciting features such as the 'Today's Chairoikoguma' fortune-telling challenge, a retrospective history of Chairoikoguma’s themes, and captivating four-panel comic strips titled '#Koguma's Honey Forest Report'. Fans can also download special anniversary wallpapers to celebrate this joyous occasion. Explore the anniversary site here.

Meet Rilakkuma

Famous as a cute, bear-like character, Rilakkuma lives a laid-back life with his companions Korilakkuma and Kiiroitori, under the watchful eye of office worker Kaoru. The true identity of Rilakkuma is shrouded in mystery, but he loves food, especially pancakes, omurice, pudding, and dango. Chairoikoguma, on the other hand, resides in the forest of honey, adding sweet charm to the delightful cast. For more about Rilakkuma and his friends, you can view their official page here.

San-X casts a wider net in the world of character creation, boasting over 1,000 original characters including the ever-popular Sumikko Gurashi. Their enchanting nature not only attracts fans through products and events but also brings joy through shared experiences and laughter. Characters by San-X stand out for their ability to be both adorable and relatable, charming adults and children alike across the globe.

As we celebrate ten years of Chairoikoguma, we invite all fans to continue supporting these endearing characters as they grow and evolve. Here’s to many more years of delightful stories and experiences from the whimsical world of San-X!

Stay Connected

For the latest updates, feel free to visit the official Rilakkuma X, Chairoikoguma’s official X, and follow the adorable posts on Instagram.

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