HONOR Unveils Four Groundbreaking AI Technologies at MWC 2025

HONOR Reveals Innovative AI Technologies at MWC 2025

At the Mobile World Congress (MWC) 2025 in Barcelona, global technology brand HONOR announced the launch of its new corporate strategy called the HONOR ALPHA PLAN. This ambitious initiative aims to transition the company from being a traditional smartphone manufacturer to a prominent leader in the AI devices ecosystem.

HONOR ALPHA PLAN Overview

The HONOR ALPHA PLAN is a visionary three-phase strategy designed to redefine the role of HONOR in the evolving tech landscape. The plan calls for collaboration across the industry to create an open ecosystem that maximizes human potential, ultimately benefiting all of humanity. By fostering partnerships and sharing values, HONOR seeks to usher in a new era of intelligent living.

One highlight of the event included the introduction of cutting-edge AI technologies that promise to revolutionize daily life.

Leading AI Technology for the Agent-Based Era

A standout feature presented by HONOR is the world's first GUI-based personal mobile AI agent. Developed in collaboration with Google Cloud and Qualcomm Technologies, this AI agent is designed to streamline daily tasks, providing assistance in activities such as making restaurant reservations. It intuitively considers appointments saved in the HONOR calendar alongside real-time traffic data, significantly enhancing user convenience.

HONOR announced plans to integrate these agent-based experiences into their devices for global markets in the near future.

Transforming Mobile Photography with AiMAGE

Another significant revelation is AiMAGE, the new brand for HONOR's imaging technology. Powered by the industry's first AI Kernel that supports device and cloud AI models, AiMAGE aims to transform mobile photography.

The local device model boasts 1.3 billion parameters to achieve a remarkable 50% improvement in image clarity. Meanwhile, the cloud-based model leverages 12.4 billion parameters to drastically enhance the quality of telephoto images.

Importantly, AiMAGE is designed as part of a collaborative ecosystem. By partnering with entities like Google Cloud, HONOR aims to further enhance its imaging services with more intuitive AI features incorporated into their smartphones. Starting in March 2025, users can expect the innovative AI-Upscale feature to restore aging portraits on the HONOR Magic7 series, powered by the Snapdragon® 8 Elite Mobile Platform.

Groundbreaking All-Ecosystem File Sharing

HONOR also introduced the world's first all-ecosystem file-sharing technology, allowing users to transfer files seamlessly at ultra-fast speeds across multiple iOS and Android devices. This function not only enhances user experience but also promotes interoperability among different platforms.

Additionally, HONOR announced the upcoming integration of AI deepfake detection in its latest flagship and foldable devices, offering users greater security and peace of mind in the digital age.

The introduction of these innovative technologies marks a milestone for HONOR as it embarks on a journey to reshape its identity and position within the tech industry, reinforcing its commitment to leading the charge into a more intelligent future.

As HONOR continues to innovate and broaden its AI capabilities, the company is setting itself on a path to redefine interaction and functionality in personal technology, promising exciting developments for users worldwide.