LG Electronics Showcases Grizzly Bear in New Conservation Series for Wildlife Awareness

LG Electronics Highlights Grizzly Bear in Endangered Species Series

On November 6, 2025, LG Electronics will unveil the Grizzly Bear as the eighth feature of its Endangered Species Content Series. This initiative, which was launched in collaboration with the National Wildlife Federation (NWF) in 2024, is designed to bring attention to the significance of biodiversity and the protection of wildlife. The centerpiece of this campaign is a stunning 3D video display that can be seen on LG's iconic billboard in Times Square.

The collaboration with NWF goes beyond mere promotion; it aims to educate and inspire the next generation of environmental stewards. Through the Eco-Schools U.S. program, NWF engages over 6,000 schools across the country, empowering students, teachers, and parents to take an active role in environmental conservation. Students are encouraged to create action teams and develop projects focusing on endangered species, fostering a sense of responsibility toward the planet.

To further motivate participation, NWF is hosting a pledge campaign that invites students and educators to commit to learning about vulnerable species. Those who pledge between now and January 15, 2026, will have a chance to win some impressive prizes, including an LG 4K Ultra Short Throw Projector and an LG 32-inch Smart Monitor. This initiative underscores LG's commitment to not only supporting wildlife through its brand initiatives but also encouraging youth-led conservation efforts.

Jeannie Lee, Director of Corporate Marketing at LG Electronics USA, expressed her enthusiasm for the campaign, noting that the partnership with NWF reflects LG's brand promise: "Life's Good." Lee affirmed the need for current and future generations to understand the importance of these majestic creatures.

Collin O'Mara, the President and CEO of NWF, elaborated on the ecological significance of Grizzly Bears: "As a keystone species, Grizzly Bears play a crucial role in their ecosystems, helping to maintain the balance of wildlife populations and contributing to forest growth through seed dispersal." The message is clear: protecting wildlife is essential for the health of our environment and ultimately our own well-being.

Students and nature lovers alike can deepen their understanding of Grizzly Bears through an interactive quiz available via NWF, designed to test and expand knowledge about this species. To learn more about LG's initiatives for wildlife conservation and environmental stewardship, visit LG's sustainability page.

LG Electronics USA, headquartered in Englewood Cliffs, New Jersey, is dedicated to bringing innovative solutions to consumers. This series reinforces its stature as a leader in promoting sustainability while generating awareness around the importance of protecting our planet's biodiversity.

In conclusion, LG Electronics' ongoing commitment to its Endangered Species Content Series, combined with partnership initiatives like those with the National Wildlife Federation, illustrates a proactive approach to wildlife conservation. Through educational outreach and awareness campaigns, LG is not just capturing the beauty of endangered species like the Grizzly Bear but is also playing a fundamental role in rallying support for their protection.