#Japan #Tokyo #Photomatic #Self-Photography #LOULOU WILLOUGHBY

Unveiling a New Lookbook Experience: Photomatic Collaborates with LOULOU WILLOUGHBY

In an exciting blend of fashion and self-expression, Photomatic, the self-photo brand operated by Photocreate Co., has formed a unique partnership with the fashion label LOULOU WILLOUGHBY. This collaboration celebrates the release of LOULOU WILLOUGHBY's new collection, showcased through an innovative web feature that highlights the latest fashion trends alongside self-portraiture.

A Fresh Take on Lookbooks

The special web feature dedicated to LOULOU WILLOUGHBY unveils a fresh approach to lookbooks. Renowned stylist Naoko Tsuji has incorporated her skills by using Photomatic to capture stunning self-portraits. Instead of traditional advertising images, the campaign presents genuine moments reflecting natural beauty and individual style, merging fashion with the personal touch of self-photography. This unique experiment showcases a delightful mix of sophistication and spontaneity, setting a new standard in fashion promotions.

Where to Experience This Unique Lookbook

The Photomatic Shibuya, located in the bustling Dougenzaka district, served as the backdrop for these captivating self-portraits. This collaboration not only invites fashion enthusiasts to look at the latest trends but also encourages them to embrace their individuality through self-photography. You can catch a glimpse of this refreshing lookbook by visiting LOULOU WILLOUGHBY's special collection page online!

Join the POP UP EVENT!

From May 20 to May 26, 2026, a special POP UP EVENT will take place at the Hankyu Umeda Main Store, on the fourth floor at the Kotokoto Stage 41. During this seven-day extravaganza, a unique co-branded photo booth will emerge, featuring original frames for capturing unforgettable self-portraits. Attendees can participate in photoshoots that reflect a sunflower motif inspired by the new summer collection.

Event Details

• - Dates: May 20 (Wednesday) to May 26 (Tuesday)
• - Hours: 10:00 AM to 8:00 PM
• - How to Participate: Follow LOULOU WILLOUGHBY's official Instagram (@loulouwilloughby_official)
• - Included: Participants will receive one postcard-sized self-photo along with still & video data.

Please note that supplies are limited to one photo per person, and adjustments might be made depending on the day’s crowd.

About LOULOU WILLOUGHBY

LOULOU WILLOUGHBY is a brand that embodies the charm of a fictional character, Lulou, who seamlessly blends diverse fashion elements. Described as a woman with a vibrant wardrobe, she is always stylishly prepared for any social gathering, choosing to pair dressy items with daily wear to create a unique fashion footprint. This imagination has shaped LOULOU WILLOUGHBY's identity within the fashion landscape.

For more information on LOULOU WILLOUGHBY, including store locations, visit their Official Website or check out their Instagram.

About Photomatic

Founded in 2018 by photographer Son Hyun Hong, Photomatic was established based on the idea of allowing individuals to capture their own portraits rather than relying solely on professional photographers. With carefully curated lighting and settings, Photomatic provides a platform that enhances personal photography experiences. The service gained popularity among South Korean celebrities and artists, including BTS, and has continued to charm customers with its high-quality and unique concept.

Photomatic was launched in Japan in collaboration with Kitamura Holdings Group in 2024, broadening their mission to deliver new photography experiences. The official website can be found at Photomatic , and you can follow them on social media via Instagram and TikTok.

Rental Services for Corporate Clients

For corporate clients, Photomatic provides a rental service for their photo booths. With high-quality shooting technology and branding capabilities, Photomatic supports various promotional events, from fashion launches to entertainment experiences. If you're interested in learning more about the rental services or would like to inquire about a proposal, please visit their website for contact information.

In conclusion, the collaboration between Photomatic and LOULOU WILLOUGHBY not only revitalizes the fashion industry but also invites individuals to engage in self-photography, capturing authentic moments that celebrate personal style. Don't miss out on this opportunity to be part of the next big thing in fashion and photography!