#Japan #Orangetheory Fitness #Purpose Brands #Kanto #ITS Corporation

ITS Corporation Partners with Purpose Brands to Launch Orangetheory Fitness in Japan

In an exciting development for fitness enthusiasts in Japan, ITS Corporation has finalized a master franchise agreement with Purpose Brands, LLC, granting them exclusive rights to operate Orangetheory Fitness in the country. This partnership marks a significant step for both companies, aiming to expand the reach of one of the world’s leading fitness franchises in Japan’s dynamic fitness market.

Aiming for Nationwide Expansion

Under this agreement, ITS Corporation plans to establish 100 Orangetheory Fitness studios in urban areas, particularly around the Tokyo metropolitan region, over the next ten years. This ambitious goal reflects its commitment to providing innovative fitness experiences and promoting health and wellness within local communities.

Statement from ITS Corporation's CEO

Takamasa Okubo, CEO of ITS Corporation, expressed strong enthusiasm about the new partnership. He stated, "We are honored to bring the science-backed fitness experiences of Orangetheory Fitness to a broader audience in Japan. Our aim is to support people’s lives and vitality through honest business practices rooted in local communities." Okubo emphasized the importance of recognizing and fostering individual growth as part of their operational philosophy.

Purpose Brands’ Vision for the Future

Purpose Brands, LLC, recognized as a global leader in health and wellness franchises, also shared excitement regarding this new collaboration. Lauren Cody, the President of Purpose Brands, noted, "Our expansion strategy at Orangetheory Fitness involves providing our members with the best experience possible while contributing to the global wellness economy. We look forward to positively impacting health in Japan through this partnership."

What Makes Orangetheory Fitness Unique?

Originally founded in Florida, Orangetheory Fitness has grown rapidly, with over 1,500 studios across 25 countries. It is renowned for its innovative group training approach that combines treadmill running, rowing, and weight training. Each 60-minute workout is scientifically designed to adapt to participants' individual heart rates in real-time, making it accessible for all fitness levels, from beginners to seasoned athletes.

All classes vary each day of the year, ensuring that routines never become monotonous. Specialized classes focusing on endurance or strength training cater to users' specific fitness goals, addressing diverse needs such as fat burning, muscle building, and enhanced stamina.

Highly Qualified Coaching and Community Engagement

Every workout session at Orangetheory Fitness is led by certified coaches who provide science-based guidelines and motivational support, helping participants push their limits. It successfully combines the elements of fitness science with a strong sense of community, making it an ideal place not just for gym-goers but also for individuals who previously found it challenging to maintain a fitness routine.

"We’re not just a gym. We’re creating an ongoing, engaging fitness experience that emphasizes the blend of science and community, ideal for those who have struggled with exercise in the past. We aim to introduce this revolutionary fitness experience to a broader audience in Japan,” said Cody.

The Future of Fitness in Japan

ITS Corporation, founded in Chiba Prefecture in 1990, has been committed to enhancing local communities through various business segments, including telecommunications, food, and now, fitness. With the addition of Orangetheory Fitness to its portfolio, ITS strives to continue connecting people and enhancing daily lives.

As this partnership unfolds, it is set to transform the fitness landscape in Japan, ensuring that more individuals can access effective workout regimens that fit within their lifestyles. With ITS Corporation's dedication and Purpose Brands' proven track record, this venture symbolizes a bright future for health and fitness in Japan.

To learn more about Orangetheory Fitness and their offerings in Japan, visit their official website: Orangetheory Japan.