#Japan #Tokyo #KDDI #Physical AI #AVITA

KDDI and AVITA's Strategic Partnership

On March 2, 2026, KDDI Corporation and AVITA Corporation announced a significant strategic partnership aimed at harnessing the potential of Physical AI through humanoid robots. The initiative seeks to create a framework where these robots can have a tangible impact on the real world through their interactions with humans.

Overview of the Partnership

KDDI, headquartered in Minato, Tokyo, led by CEO Hiroshi Matsuda, collaborates with AVITA, based in Meguro, Tokyo, under the leadership of CEO Hiroshi Ishiguro. The core objective of this partnership is to develop humanoid robots that utilize AVITA's expertise in avatar creation and operational technology combined with KDDI's domestically-developed Physical AI technologies. This collaborative effort aims to ensure that these humanoids can operate seamlessly within everyday environments supported by KDDI’s robust telecommunications infrastructure.

Through this partnership, both companies are focused on advancing the accuracy of autonomous action for humanoids by utilizing AVITA's AI technology and KDDI's data utilization know-how. The anticipated result is to introduce humanoids that can convey reassurance through non-verbal communication, particularly in sectors where customer service is essential, thereby paving the way for innovative use cases in various industries.

AVITA's humanoid robots are set to be showcased at the Mobile World Congress (MWC) held in Barcelona, Spain, from March 2 to March 5, 2026. Attendees will get a firsthand look at a conceptual model of the humanoids in action, demonstrating how they can effectively interact in customer service contexts.

Previous Collaborations

The partnership builds on KDDI and AVITA's past collaborations, which saw the introduction of a next-generation remote customer service platform leveraging digital avatars for remote service provision in locations such as Lawson and au Style/au Shops. Moving forward, the collaboration will expand into the realm of Physical AI, supplementing digital communication with the capability for in-person interaction and non-verbal cues.

By integrating these technologies into fields like retail, healthcare, and entertainment, KDDI and AVITA aim to tackle labor shortages and other operational challenges facing these industries.

Context and Rationale

The initiative arises from the pressing challenges posed by an aging population and declining birth rates, which have prompted industries to seek solutions to labor shortages. Meanwhile, the rapid adoption of digital technologies, including generative AI and industrial robotics, is transforming everyday life.

While existing industrial robots excel at singular tasks, they still face challenges with unforeseen malfunctions and their adaptability to varied responsibilities. The need for humanoids that can respond to customer cues—like nodding in agreement or providing non-verbal reassurance—has never been more critical.

KDDI and AVITA are committed to improving customer service through the implementation of humanoids equipped with Physical AI technology, forging a new path in social engagement and interaction.

Initiatives of the Partnership

1. Development of Humanoids and Communication Infrastructure

To enable humanoids to function effectively in real environments, it is crucial to establish a communication infrastructure capable of transmitting large volumes of visual information and control commands in real-time. By leveraging KDDI's telecommunications technology, the two companies aim to build a supportive network for remote control and AI processing, enhancing the quality of interactions in customer service scenarios.

2. Accumulation of Humanoid Action Data

Data generated during customer interactions with humanoids will be collected and analyzed in the cloud to facilitate AI learning. This process is intended to enhance the precision of the humanoids' autonomous actions. The partnership also includes exploring collaborations with KDDI’s Osaka Sakai Data Center, which operates GPU services and Google's advanced generative AI model, Gemini.

3. Trials for Commercial Services

Trials for commercial service implementation are scheduled to begin in autumn 2026, with considerations for deploying humanoids in various commercial facilities. There are future plans to introduce these robots into customer touchpoints like au Style/au Shops.

Conclusion

The transaction formally delineates the responsibilities of each company:

• - KDDI will spearhead the construction of operational infrastructure utilizing its telecommunications expertise and AI data centers.
• - AVITA will focus on the development and operationalization of domestic humanoids.

With this strategic link, KDDI and AVITA are determined to lead a revolution in customer service through the innovative use of Physical AI.