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Dive into the Unforgettable Noujiru Yokocho Food Festival

Get ready for a sensory adventure at the Noujiru Yokocho, an innovative food festival designed to tantalize your senses with extraordinary culinary expressions! Hosted by Maruhan's East Japan Company, this unique festival takes place from July 4 to July 6, 2025, at the Bell Salle Akihabara in Tokyo. This exciting event promises a free entry while offering delectable food, drinks, and merchandise for purchase that will ignite your taste buds and imagination.

A Feast for All Senses

The Noujiru Yokocho introduces a new dimension of culinary enjoyment through various stalls that showcase original menus crafted in collaboration with a wide array of sensational creators. With nine distinct stalls featuring dishes that are as visually stunning as they are delicious, attendees can expect unique flavours and vibrant presentations. Each creator brings their own flair to the festival, ensuring a delightful eating experience that satisfies not only the palate but also the eyes and ears.

Imagine a world where lights, sounds, and colors fuse harmoniously to spark your brain's creativity, creating a multi-sensory dining environment. Take your taste buds on a thrilling adventure and indulge in the brain food like never before!

Collaborations with Notable Creators

Among the highlighted creators at the festival is Ami, a renowned storyteller and horror enthusiast, who brings a chilling twist to traditional cuisine with her "Horror Curry" food stall. Each dish tells a unique story through a combination of intriguing flavours and the accompanying eerie narrative played via a mobile app. Those brave enough to sample the black curry, red curry, and blue lassi while listening to suspenseful tales will encounter a dining experience that blends horror and gastronomy seamlessly.

Another highlight includes the whimsical "Menchi Gakuen" managed by influencer Menchi Niki. This stall features a fun take on classic menchi katsu, inviting festival-goers to engage with the food playfully while enjoying humorous names and unique flavors such as cheese menchi. The vibrant energy of the offerings at Menchi Niki's stall promises a truly unforgettable experience!

Interactive Entertainment and Stages

The festival also boasts an exciting "Chōchin Mapping Stage" that transforms traditional lanterns into a canvas for projection mapping while featuring numerous DJs and live performances. Attendees can participate in various engaging activities and watch entertaining shows, ensuring there’s never a dull moment! Festival-goers can look forward to performances like “Live Parody with Fisherman Hattori”, “Tower of the Giant Daruma”, and interactive games such as “Brain Juice Bingo”.

Final Day Highlights

The finale of the festival on July 6th promises a star-studded lineup of popular DJs and exciting performances, including renowned units like "Yukemuri DJs" and "DJ Celly", creating a truly vibrant atmosphere until the very end. Before the event wraps up, all attendees will gather for an exclusive group dance to the festival theme song, the "Noujiru Ondo!"

Embrace a Community Spirit

Maruhan's East Japan Company emphasizes its commitment to supporting fans of all ages through the Noujiru Yokocho food festival, particularly targeting Gen Z enthusiasts. The aim is to create an inclusive space where these passionate individuals can connect through their shared interests and enjoy exhilarating experiences.

For anyone who wants to visit, it's recommended to pre-register via the official LINE account to help with participant estimates. Heed the festive vibe and rally your friends to join this unmissable event in Akihabara!

Event Details

• - Event Name: Noujiru Yokocho Food Festival
• - Date: July 4-6, 2025
• - Location: Bell Salle Akihabara, 1F, Sumitomo Realty & Development Akihabara Building, 3-12-8, Sotokanda, Chiyoda, Tokyo 101-0021
• - Entry Fee: Free (Food, drinks, and merchandise sold separately)

Let your curiosity lead the way, and experience the enchanting offerings at Noujiru Yokocho, where food, creativity, and entertainment collide in an extraordinary festival of flavors!

For more information, check the official website: Noujiru Yokocho

Prepare your senses for an unforgettable experience!