Stateside Vodka Embraces Modern America with 'The New American Classic'

In a significant announcement, Stateside Brands has revealed the launch of their latest campaign, 'The New American Classic,' aimed at rejuvenating their foundational spirit, Stateside Vodka. Based in Philadelphia, this innovative spirits and beverage company is setting the stage for an exciting new era as the holiday season approaches.

Founded in 2015 by two sets of brothers, Stateside has aimed to redefine expectations within the American vodka market. The launch of this campaign represents a homecoming of sorts, amplifying Stateside Vodka's original ethos while presenting a refreshed brand identity that marries timeless style with modern touches. As premium vodka options continue to flood the market, Stateside stands poised as a challenger brand, driven by ambition and rooted in authenticity.

The new brand identity reflects a quiet yet confident aesthetic, emphasizing a modern Americana vibe that feels both refreshingly crisp and durable. Collaborating with Quaker City Mercantile, a creative agency also based in Philadelphia, the brand is breathing new life into its marketing efforts. The campaign captures relatable moments where one might enjoy Stateside Vodka: from casual gatherings at local bars to celebratory holiday dinners, establishing the vodka's place not just in bottles but in life’s memorable moments.

One of the key highlights of the campaign is its stylish new packaging, which embodies simplicity and sophistication. Beyond the sleek bottle, Stateside has rolled out a merchandise collection featuring wardrobe staples, allowing fans to wear their loyalty to the brand.

Matt Quigley, President and Co-Founder of Stateside Brands, expressed his enthusiasm: "Stateside Vodka is the foundation of our whole company, and building out the identity where it all started in our hometown feels like a full circle moment." This pride in their roots resonates with consumers and reflects a core desire to celebrate local craftsmanship and community.

Fast-forwarding to the present, Stateside Vodka has seen incredible growth after a decade in business. The vodka continues to be celebrated for its exceptional smoothness and unmatched finish while being offered at an approachable price point. According to industry records, the company achieved remarkable recognition in the 2024 San Francisco World Spirits competition, landing a coveted 95-Point score alongside several medals.

In conjunction with the launch, Stateside is capitalizing on its increasing national presence. Their ready-to-drink (RTD) offerings, including award-winning vodka-based iced teas and lemonades, have seen unprecedented success, placing the brand in a favorable position within the market. In 2025, they recorded an astounding 11.1 million case sales, highlighting consumer appeal.

Adapting to drinker's preferences, Stateside Vodka is designed for versatility. It can be enjoyed neat, on the rocks, or as an essential ingredient in classic cocktails like the Vodka Martini and Moscow Mule. As the brand expands its availability across 36 U.S. markets—with plans for further distribution—consumers can immerse themselves in the Stateside experience by visiting its distillery and tasting room located in Fishtown, Philadelphia.

Looking ahead, Clement Pappas, CEO and Co-Founder of Stateside Brands, shared his excitement about the campaign's launch. "We are thrilled to introduce 'The New American Classic,' showcasing our heritage brand famed for its world-class quality and re-energizing our flagship spirit."

As the landscape of the beverage industry evolves, Stateside Vodka remains committed to delivering quality and taste without compromise. The brand’s fresh identity not only signifies a migration towards modernity but also pays homage to its origins—the spirit of hard work and originality that defines Appalachians.

In conclusion, the unveiling of 'The New American Classic' campaign marks an important milestone for Stateside Vodka. Harnessing its homegrown ethos and community connections, the brand is well-positioned for continued success, inviting vodka enthusiasts to raise their glasses to the classic flavors of American spirit with a delightful twist. For more information, visit StatesideVodka.com and connect with them on Instagram @statesidevodka.