#Japan #Osaka #CICA #YOLU #Zenitium

YOLU Skin's New Overnight Mask

On November 3, 2025, YOLU, a nighttime beauty brand under I-ne Co., Ltd. based in Osaka, Japan, will introduce their latest product, the "Overnight Hydra Sheet Mask Moist/Clear." This innovative mask, designed for women with limited time for skincare, specifically addresses daytime skin damage. You can find this product available for early release nationwide at Loft and PLAZA stores, with subsequent availability at various online platforms starting November 4.

Development Background

With a focus on the short sleep duration often experienced by Japanese women, YOLU has created a skincare line that emphasizes nighttime beauty by utilizing the properties of melatonin. The brand aims to transform the limited evening hours into a comprehensive beauty ritual, incorporating three carefully selected plant-derived ingredients that enhance skin condition while sleeping.

The new mask offers multi-targeted care for skin affected by daytime damage, promoting a soft and radiant complexion as if you have enjoyed a full night of restful sleep.

Key Features of the Product

1. Inclusion of Zenitium: The mask features Japan's first application of Zenitium, derived from the red algae Porphyridium Cruentum, which is known to support skin during nighttime. It effectively targets areas prone to stress such as the forehead, between the eyebrows, and around the eyes, aiding in achieving a softer skin texture.

2. Dual CICA Formulas: Two types of CICA ingredients work together to prevent skin troubles by nurturing the skin at multiple layers. Centella Asiatica extract and CICA exosomes ensure moisture penetration while actively repairing daytime damage caused by dryness.
- Centella Asiatica Extract: This skincare ingredient gently surrounds and protects the skin from damage.
- CICA Exosomes: Reaching the deepest layers of the skin, these components enhance internal hydration and nourishment.
- Tea Tree Oil: This helps maintain healthy skin conditions by providing essential moisture.

3. Next-Generation Hydration Sheet: This advanced sheet mask boasts excellent adhesion and comfort, allowing for multitasking use, whether during hair drying or bath time. Made from 100% plant-derived materials, it is eco-friendly and biodegradable.

4. Compassionate Formulation: Free from parabens, alcohol, mineral oils, and synthetic dyes, prioritizing the well-being of your skin.

Unique Characteristics of the YOLU SKIN Series

• - The series emphasizes the importance of nighttime skincare, formulated with an "Overnight Complex" that incorporates plant-based extracts such as gardenia fruit extract and lavender extract, designed to enhance skin quality as you sleep.
• - SmartSleep fragrances, developed through research on scent and sleep, provide enjoyable aromas to accompany your nighttime routine.
• - The collection consists of two categories, "Moist" and "Clear," each packed with luxurious ingredients targeting specific skin concerns.

Usage Instructions

After wearing the mask for 5-10 minutes, remove it and gently pat the leftover essence into the skin. For those using it alongside other YOLU SKIN products, the recommended sequence is serum, sheet mask, and then cream. You can use this product daily, especially when feeling dryness or skin discomfort.

Product Overview

• - YOLU Skin Overnight Hydra Sheet Mask Moist: 7 sheets for ¥880 (tax included)
• - YOLU Skin Overnight Hydra Sheet Mask Clear: 7 sheets for ¥880 (tax included)

Availability

• - November 3, 2025: Early release at select Loft and PLAZA locations.
• - November 4, 2025: Available on the official online store and various e-commerce platforms, including Amazon, Rakuten, Yahoo Shopping, Qoo10, and ZOZOTOWN.

Conclusion

YOLU Skin’s Overnight Mask is a breakthrough in nighttime skincare, designed to rejuvenate and hydrate the skin while you sleep. Embracing the relationship between sleep and skin health, this product is set to transform your beauty routine.

For more information, check the official YOLU website at yolu.jp or follow their social media on Instagram and X.