#Japan #Tokyo #FamilyMart #Blue Green Project #Plant-Based Snacks

FamilyMart's New Plant-Based Delights

FamilyMart, a leading convenience store chain in Japan, continues to impress with its commitment to sustainability and deliciousness through the ongoing "Blue Green Project." Achieving a remarkable milestone of 6.75 million sales across its series, the company is set to unveil a new lineup of tasty plant-based snacks on January 20, 2026. These new offerings reflect a deeper focus on plant-derived ingredients, catering to evolving consumer preferences for healthier and environmentally-friendly options.

The "Blue Green Project" embodies FamilyMart's philosophy of doing good for the Earth, among other core values that aim to enhance customer satisfaction. Each product launched under this initiative is carefully curated using high-quality plant-based raw materials while ensuring delightful flavors that appeal to all age groups.

The inspiration for this latest launch stems from a growing demand for plant-based alternatives in the food market. Starting in 2023, the project's theme of "Delicious Plant-Based." signifies FamilyMart's effort to provide products that are not only sustainable but also enjoyable. The upcoming products include:

1. Plant-Based Almond Sablé
- Price: 175 yen (tax included: 189 yen)
- Description: Baked with soy milk, this almond sablé combines the toastiness of almonds and coconut, finished with a touch of maple aroma for a sweet, satisfying taste experience. This is a great new option for snack lovers!
- Availability: Nationwide, starting January 20, 2026.

2. Plant-Based Caramel Sandwich
- Price: 193 yen (tax included: 208 yen)
- Description: This crunchy sandwich features a caramel filling made with whole grain, utilizing soy milk and coconut to create a delicious plant-based version. It promises a delightful crunch and a rich taste that caramel lovers will appreciate.
- Availability: Nationwide, starting January 20, 2026.

3. Plant-Based Dandan-style Rice Ball
- Price: 178 yen (tax included: 192 yen)
- Description: This regional specialty rice ball is topped with a spicy and flavorful combination of soy meat, enhanced with chili oil and sesame. A perfect on-the-go meal option for those craving something hearty and scrumptious.
- Availability: Limited to areas in the Kanto region, including Ibaraki, Tochigi, Gunma, Saitama, Chiba, Tokyo, Kanagawa, Yamanashi, Nagano, and some stores in Shizuoka, starting January 20, 2026.

All the new products are available in limited quantities, so customers are encouraged to try them while they last. The launch aligns with FamilyMart's mission to offer innovative food choices that enrich the eating experience while also being mindful of health and sustainability.

FamilyMart's brand statement, "With you and FamilyMart," underscores the convenience store's dedication to being a valued partner in the community, fostering strong connections with every customer as if they were family. The company is committed to growing and adapting by providing indispensable services that contribute positively to society and the environment.

With such exciting new snacks on the horizon, FamilyMart invites everyone to explore the deliciousness of the plant-based range and enjoy the delightful flavors that do good for both the palate and the planet.