MIMARU Opens New Hotel in Shinsaibashi, Osaka: A Family-Friendly Haven

MIMARU Expands Its Reach with a New Hotel in Osaka

On September 1, 2026, MIMARU will unveil its latest hotel in the vibrant district of Shinsaibashi, Osaka. This new establishment is a part of the brand's growing footprint in Japan, which now includes a total of 28 properties and 1,500 rooms nationwide, all tailored for family stays. The opening reflects the increasing interest that international travelers, particularly from Europe, have in Osaka as a significant travel destination.

Osaka's Rising Popularity Among European Travelers

While Tokyo continues to be a go-to spot for tourists, there is a noticeable trend where more European guests are incorporating Osaka into their itineraries. Data from MIMARU shows that in the span of just one year, overnight stays from European visitors at their Osaka locations rose by an impressive 10.4%. This surge coincides with the Prefecture's record-breaking figures, reporting 17.635 million international visitors in 2025 alone, marking a 21% increase from the previous year.

MIMARU’s insights reveal that the average stay duration for guests in Osaka has also grown—up 5.3% to 3.09 nights—witnessing an overall increase of 16.2% in total overnight stays. These statistics underscore the city's burgeoning attractiveness as a travel hub, especially among European tourists, who are typically spending about 13.5 nights in Japan overall, with 3.7 of those nights dedicated to Osaka.

Explore Beyond the Tourist Trails

The new MIMARU Osaka Shinsaibashi CENTRAL hotel is strategically located just a two-minute walk from the Shinsaibashi Station, making it highly accessible for travelers. The accommodation boasts 66 spacious rooms, each measuring at least 40 square meters. Each room comes equipped with modern amenities including a kitchen, dining area, and a washer-dryer combo, catering to families traveling together. Notably, half of the rooms can accommodate up to six guests.

MIMARU prides itself on its diverse staff, representing 39 different countries, who are keen to share local insights and recommendations for exploring the area. This connection to local culture allows guests to curate their own schedules and discover lesser-known attractions beyond the typical tourist paths.

For those looking to delve deeper into Osaka's history, the city offers myriad experiences—from navigating its well-known landmarks to exploring its traditional shops and museums. For nature enthusiasts, a short trip to Minoh Park presents beautiful forest trails leading to stunning waterfalls, while Koka, known for its ninja heritage, is only a couple of hours away.

A Home Away From Home

According to Mao Mochizuki, the International Public Relations Officer at Cosmos Hotel Management, MIMARU aims to serve as a hub for families and friends, helping them to connect with the culture and places they visit throughout Japan at their own pace. This philosophy is echoed in their commitment to providing spaces that feel like a home away from home, where guests can relax and enjoy their stay fully.

As Osaka continues to draw in an ever-growing number of international travelers, MIMARU is ideally positioned to meet the needs of families seeking comfortable, spacious accommodations along with insightful local experiences. The hotel is set to launch with the mission of making Osaka a central point from which adventures can unfold throughout the Kansai region.

For further information about MIMARU and to explore booking options, you can visit their official website at MIMARU Hotels.