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Husqvarna Partners with British Masters

In an exciting development for both the golf and landscaping sectors, Husqvarna has officially announced its role as the Title Partner for the British Masters, a prestigious tournament on the DP World Tour, through a multi-year agreement. This partnership, marking a significant milestone in the company's history, showcases Husqvarna's commitment to innovation by highlighting its advanced robotic lawnmowing technology on a global scale.

Scheduled for August 2026, the Husqvarna British Masters will take place at The Belfry on the legendary Brabazon Course in England — a venue known for its storied history in the golfing world. Husqvarna has been recognized as a leader in robotic lawn mowing, and this partnership aims to demonstrate the efficacy and performance of its products in a setting that demands pristine course maintenance.

Yvette Henshall-Bell, the President of the Europe Business Unit for Husqvarna's Forest and Garden Division, expressed her enthusiasm, stating, 'Golf provides a perfect platform to showcase the outstanding results our robotic lawnmowers yield on over 1,700 courses globally. This partnership represents a significant commitment to transforming the way golf courses are maintained for the modern age.'

A Legacy of Excellence
The British Masters has a rich history since its inception in 1946, with an array of illustrious champions including legends like Seve Ballesteros, Sir Nick Faldo, and Bernhard Langer having their names etched in its legacy. For Husqvarna's first year as Title Partner, former champion and current Husqvarna brand ambassador, Sir Nick Faldo, will return as the host of the tournament. Faldo commented on the collaboration, expressing pride in being part of this exciting new chapter and trusting Husqvarna’s products to keep the Brabazon Course in immaculate condition.

A Strategic Collaboration with the DP World Tour
As part of the newly established collaboration, Husqvarna will also function as the official robotic mowing partner of the DP World Tour. Previously established ties with the organization in 2025 led to the successful integration of Husqvarna's robotic mowers during high-profile events. The company will also become the Official Tournament Partner for other significant events such as the Amgen Irish Open and the BMW International Open, further broadening its visibility across the golf landscape.

These developments come on the heels of a successful recent demonstration where Husqvarna's robotic mowers efficiently managed all fairways during the AIG Women's Open in Wales, marking their inaugural appearance in the global golf circuit. This achievement reaffirms Husqvarna’s pioneering role in robotic landscaping, as the company introduced the world’s first robotic lawnmower back in 1995.

Commitment to Sustainability and Innovation
Husqvarna's long-standing dedication to environmental sustainability and innovation positions it uniquely within the industry. As the company aims to redefine golf course maintenance with its precision-engineered robotic mowers, the 2026 Husqvarna British Masters event promises to not only highlight top-tier golfing talent but also the future of efficient turf management.

Founded in 1689 and headquartered in Stockholm, Sweden, Husqvarna Group continues to shape the future of outdoor equipment, focusing on delivering high-quality solutions designed for both consumers and professionals in over 100 countries. With an employee strength of around 12,300, the company reported net sales of SEK 48.4 billion in 2024, firmly establishing its footprint in the market.

In conclusion, Husqvarna's partnership with the British Masters represents more than just branding; it symbolizes a shared vision for innovation and excellence that resonates deeply within both the sporting and landscaping communities. The upcoming tournament at The Belfry will undoubtedly set a new standard for golf course maintenance while exciting fans and players alike as they witness the intersection of technology and sport firsthand.