TCL Partners with the IOC for Olympic Partnership until 2032

TCL Partners with the International Olympic Committee

On February 26, 2025, the International Olympic Committee (IOC) announced a groundbreaking long-term partnership with TCL, a leading global technology company, effective until 2032. This strategic collaboration designates TCL as the official Olympic and Paralympic partner for audiovisual equipment and home devices. The partnership aims to enhance the Olympic and Paralympic experiences, providing innovative technologies that cater to both fans and athletes.

Enhanced Experiences for Fans and Athletes

Through this partnership, TCL will showcase its advanced products during the Olympic Games, offering a range of AV equipment in venues and Olympic Villages. From high-quality displays at the events to top-of-the-line home appliances in the Olympic Village, TCL's offerings are set to elevate the overall ambiance of the Games. This aligns perfectly with their mission to inspire greatness, a principle integral to the spirit of the Olympics.

Moreover, TCL is set to support the Olympic AI Strategy, which aims to enhance guest experiences both onsite and in their homes. They will also play a crucial role in the 'Athlete Moments' initiative, allowing athletes to connect with their loved ones immediately after their performances, a gesture that underlines the emotional bond inherent in sports.

A Commitment to Supporting Sports

The IOC has stated that monetary support gained from this partnership will be allocated to aid sports organizations worldwide, including National Olympic Committees and their respective athletes, as well as the Organizing Committees of the Olympic and Youth Olympic Games leading up to 2032. Thomas Bach, the IOC President, during the announcement ceremony in Beijing, emphasized the excitement of this new collaboration, noting that TCL has consistently supported sports globally while now taking its ambitions to new heights.

Li Dongsheng, the Founder and Chairman of TCL, expressed pride in becoming a Global Olympic and Paralympic Partner. He noted that TCL constantly strives to inspire greatness while contributing to the sustainable development goals of the IOC.

TCL's Technological Prowess and Global Presence

Established in 1981, TCL has continuously evolved, focusing on sustainable technology and smart lifestyle products. Currently active in over 160 countries, TCL boasts 46 research and development centers and 38 manufacturing plants worldwide. The company holds significant market shares in television sales, especially in North America and Europe, and is recognized for innovative products like smart air conditioners and the new TCL RayNeo smart glasses.

The display technology sector of TCL, particularly TCL CSOT, ranked second globally in television panel market share in 2024. Their innovative Polymer Stabilized Vertical Alignment technology has significantly improved image quality for consumers around the world, further cementing TCL’s status as a leading technology brand.

Jiří Kejval, IOC Commission Member responsible for Revenue and Commercial Partnerships, summarized the importance of this partnership, highlighting TCL's rapid growth and global leadership in the industry. The partnership aligns with the core values of the Olympics and presents an outstanding platform for global marketing.

In conclusion, the long-term partnership between TCL and the IOC represents a significant step forward in enhancing the experiences of both athletes and fans at the Olympic Games. As we approach the upcoming events, TCL's innovative contributions are set to inspire greatness in ways previously unimagined.