#Sustainability #Japan #Tokyo #24Bottles #Daydreaming

24Bottles Launches the Daydreaming Campaign this June

Italian brand 24Bottles will officially kick off their Daydreaming Campaign on June 11. Known for their most iconic pattern featuring dreamy white clouds against a bright blue sky, this campaign promises to enchant both new and existing fans of the brand. The Daydreaming design encapsulates the leisure and inspiration of summer, making it a perfect fit for various outdoor activities.

During this year’s Milano Design Week, the Daydreaming theme was explored throughout the city as public buses and kiosks were wrapped in this vibrant design, creating a fantastical atmosphere in Milan. Now, the excitement is coming to Japan, specifically at the Y-Yacht Store in Shibuya. Customers are invited to join in the fun by purchasing 24Bottles merchandise. Those who spend 5,500 yen or more will receive a complimentary original laundry bag featuring the signature Daydreaming design.

This spacious laundry bag, measuring 42cm wide by 53cm tall, is made from high-quality polyester, making it ideal for various outdoor activities like festivals, camping, or trips to the beach and pool. It’s the perfect companion to take along with your favorite 24Bottles drinkware and encourages you to embrace the vibrant adventures of summer.

The Vision Behind 24Bottles

Founded in Bologna, Italy in 2013, 24Bottles’ mission is to create sustainable, stylish solutions for reducing disposable plastic bottle usage. The name “24Bottles” represents the brand's commitment to providing practical design solutions throughout the 24 hours of our daily lives. They aim to blend sophistication and functionality, thereby inspiring individuals to live a more sustainable lifestyle.

24Bottles not only focuses on creating aesthetically pleasing products but also addresses sustainability in their manufacturing process. The brand complies with the highest standards, ensuring that every project contributes to a livable future for all. In 2020, they achieved B Corp Certification, one of the most rigorous international certifications evaluating social and environmental impact, further solidifying their commitment to sustainable practices in the industry.

A New Era of Awareness and Action

The campaign’s tagline, “Fill the Change,” emphasizes that even the smallest actions can lead to significant change—emptying a bottle and refilling it can cultivate new habits and shift perceptions towards more responsible behavior. 24Bottles not only represents a means to stay hydrated but also serves as a reminder for individuals to reflect their personal style and ideals through its products. By adopting a 24Bottles bottle, you're not just changing your daily habits; you're embracing a partner that empowers you to live a fuller, more authentic life.

As the authorized dealer of 24Bottles, Y-Yacht Co., Ltd. is committed to bridging new living styles with expertly curated products from around the globe. By promoting this innovative brand, we aim to contribute to the greater spread of sustainable lifestyles in Japan.

Visit the Y-Yacht Store in Shibuya

For those interested in joining this delightful campaign, visit the Y-Yacht Store located in Shibuya, Tokyo. Formerly known as La Cucina Felice Shibuya, the store is situated on the 5th floor of shinQs TOKYU DEPARTMENT STORE, at 2-21-1 Shibuya, Shibuya-ku. For inquiries, please call 03-6427-1604 (ext: 1503). Make sure to stop by and discover a curated selection of 24Bottles’ products while enjoying the charming essence of the Daydreaming theme.

Final Thoughts

Summer is fast approaching, and with it comes the perfect opportunity to explore nature and enjoy various outdoor activities. The Daydreaming campaign by 24Bottles offers a unique chance to engage in sustainable practices while relishing summer leisure. Don't miss out on this exciting blend of design and sustainability!