Disney Showcases Innovative World-Building at SXSW 2025

On March 8, 2025, Disney Experiences Chairman Josh D'Amaro and Disney Entertainment Co-Chairman Alan Bergman took to the stage at the esteemed South by Southwest (SXSW) conference in Austin, Texas. They presented an engaging discussion that revolved around Disney's unique storytelling prowess and its commitment to pushing the boundaries of creativity and technology.

The panel featured an impressive lineup of industry stalwarts, including Disney storytellers, creatives, and famed actor Robert Downey Jr. The event underscored the importance of collaboration within Disney, highlighting how storytellers from various branches of the company come together to create compelling narratives and immersive experiences for audiences worldwide.

A Legacy of Storytelling

For over a hundred years, The Walt Disney Company has held a revered position as a leader in storytelling. Disney's innovative spirit has consistently revolutionized entertainment experiences, combining creative narratives with cutting-edge technology. D'Amaro emphasized this collaborative culture, noting, "We’re really proud of the creative collaboration we have at Disney, and it starts with great storytelling. We truly have something for everyone, with so many ways to experience it."

Alan Bergman echoed this sentiment, asserting that the magic of Disney lies not only in its stories but in how those stories evolve beyond traditional media. "Only Disney can bring this caliber of artists together to give fans richer and deeper experiences with the stories they love," he stated, signifying the company's aim to create enduring connections between audiences and properties like Star Wars, The Avengers, and Pixar.

The Integration of Technology

Throughout the session, the focus was also placed on how new technological advancements are being leveraged to make Disney stories more engaging and interconnected. This includes exploring virtual reality experiences, interactive storytelling in theme parks, and innovative digital content. Bruce Vaughn, chief creative officer of Walt Disney Imagineering, discussed the potential of these technologies to enhance guest experiences and bring beloved stories to life like never before.

The discussions involved prominent names from the industry, such as Pixar's Pete Docter and Marvel's Kevin Feige, all of whom shared insights on how their respective franchises prepare for the future in an ever-evolving entertainment landscape. Their contributions underscored the collaborative spirit at Disney and how essential teamwork is in realizing the company's vision.

Looking Ahead

The excitement was palpable as D'Amaro concluded the session by highlighting the endless possibilities that lay ahead for Disney storytelling. With the integration of new technologies, the company is poised to unveil the next generation of immersive experiences that promise to captivate audiences globally. "We’re so excited about the boundless future in front of us as we use new technology to tell the next generation of Disney stories," D'Amaro shared, igniting optimism among Disney fans and stakeholders.

For more information on this year's panel and the remarkable projects discussed, you can visit the Disney Parks Blog, which details the innovative ideas emerging from the Disney creative team.

About Disney Experiences

Disney Experiences is dedicated to embedding the magic of The Walt Disney Company's powerful franchises into the everyday lives of families across the globe. From the pioneering of Disneyland to the development of immersive experiences across theme parks and resorts, Disney continues to transform the landscape of family entertainment. Celebrating legacy while embracing innovation, Disney remains a frontrunner in cultivating unforgettable memories for millions worldwide.

As the company looks forward to the future, the commitment to storytelling and innovation at Disney promises to offer fans not just entertainment but a journey through imagination that reflects the timeless ethos of Walt Disney himself. Disney continues to thrive as a cultural touchstone, illustrating the beautiful interweaving of stories and experiences that unite generations.