NetEase at GDC 2026
2026-03-02 06:47:22

NetEase Games to Showcase Innovations at GDC 2026 in San Francisco

NetEase Games has announced its participation in the upcoming Game Developers Conference (GDC) 2026, which will take place from March 9 to 13 in San Francisco, at the Moscone Convention Center. As one of the largest gathering platforms for game developers globally, GDC provides an opportunity for industry professionals to share insights, solve challenges, and discuss the future of gaming. This year, the event will adopt a hybrid format, allowing both in-person attendance and online streaming.

At GDC 2026, NetEase Games will deliver five impactful presentations during the Core Concepts and Summits sessions, focusing on innovative solutions and developments in the gaming industry. The topics touched upon will include:

  • - Strategies for a sustainable update pipeline in open-world game development.
  • - Launch and LiveOps strategies for titles reaching tens of millions of players.
  • - The evolution of user-generated content (UGC) through AI utilization.
  • - Innovations in AIGC (AI-Generated Content) art creation for mobile gaming.

Presentation Schedule at GDC 2026


Below is the schedule for the sessions NetEase Games will hold during the conference (all times are in local San Francisco time):

1. Crafting an Ever-Expanding Jianghu: Open-World Design and Sustainable Update Pipelines in “Where Winds Meet”
Date: March 10, 12:45 PM - 1:45 PM
Speaker: Beralt Lyu (Everstone Studio / NetEase Games)
Venue: West Hall Room 2009

2. “Marvel Rivals”: The Untold Launch and LiveOps Journey Behind Tens of Millions of Players
Date: March 10, 4:30 PM - 5:00 PM
Speaker: Yachen Bian (NetEase Games)
Venue: West Hall Room 2016

3. “Marvel Rivals”: Putting the Super into Hero Shooter
Date: March 11, 11:50 AM - 12:20 PM
Speaker: Guangyun Chen (NetEase Games)
Venue: West Hall Room 2005

4. Short Form Futures: How AI Turned MMO Players into TikTok Creators
Date: March 12, 11:50 AM - 12:20 PM
Speaker: Chang Liu (NetEase)
Venue: West Hall Room 3004

5. “LifeAfter”: AIGC Paradigm Change in Mobile Game Art Production
Date: March 12, 3:10 PM - 4:10 PM
Speakers: Xiudong Zhang (NetEase Games), Zhaoxing Yang (NetEase Games)
Venue: West Hall Room 3004

Participation in these sessions requires a GDC Festival Pass or Game Changer Pass. For more details and information about online viewing, refer to the official GDC website at gdconf.com.
NetEase Games also provides a detailed schedule of their presentations available at schedule.gdconf.com.

About NetEase Games


NetEase, Inc. (NASDAQ: NTES, HKEX: 9999) is a leading global publisher and developer of video game IP across various genres and platforms. Their noteworthy titles include 'Marvel Rivals', 'Knives Out', 'Identity V', and 'NARAKA: BLADEPOINT'. NetEase collaborates with renowned entertainment brands, such as Warner Bros and Mojang AB, a subsidiary of Microsoft.
To enhance global gaming experiences, NetEase Games is focusing on strengthening support for international studios and collaborating with elite development teams in Japan, the U.S., Canada, and Europe. For more information, visit neteasegames.com.

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