#None #Digital Commerce #commercetools #Lallemand

commercetools Partners with Lallemand to Create Digital Commerce Solutions

In a significant leap towards digital transformation, commercetools, an industry leader in commerce innovation, has teamed up with Lallemand, a global powerhouse in industrial biotechnology. This alliance marks a pivotal moment for Lallemand as it aims to revolutionize its North American baking business by implementing a cutting-edge digital commerce platform.

Founded in the late 19th century, Lallemand has established itself as a major player with operations in over 50 countries and a workforce exceeding 5,000 employees. Traditionally reliant on offline sales channels, the company recognized the pressing need for modernization in the face of evolving market demands and customer expectations. The journey towards digital transformation was fueled by the challenges posed by high operational costs, inefficiencies, and limited scalability in an increasingly online-focused world.

Understanding the urgency for change, Lallemand set a goal to develop a modern global commerce platform that could seamlessly manage a diverse range of products—over 1,000—across various brands and currencies. The choice to partner with commercetools and EPAM was strategic, aiming to establish a scalable and flexible digital commerce experience.

"As a family-owned company, our customers are an extension of our family. For over a century, we have prided ourselves on delivering exceptional service, and to continue that legacy, we needed a solution capable of accommodating complex business scenarios and regional expansion," said Caroline Fortin, Lallemand's Director of Customer Experience. This new approach is expected to enhance service delivery and customer satisfaction while ensuring operational agility as they explore new business models.

With commercetools' modular commerce architecture, Lallemand has successfully replaced outdated ordering processes that depended on manual email and phone communications with a more streamlined, user-friendly digital experience. The newly established B2B portal not only improves customer interaction with personalized dashboards but also equips sales teams with powerful tools to drive value.

The platform is built on MACH principles (Microservices, API-first, Cloud-native, and Headless), which enable Lallemand to efficiently accommodate its multifaceted global operations while maintaining the flexibility necessary for business growth. This transformation is a testament to how a legacy brand can embrace innovation and digitalization without losing sight of its foundational values, as emphasized by Eric Speciel, Chief Customer Officer at commercetools.

As Lallemand looks ahead, there are plans to extend the rollout of this comprehensive digital commerce platform to include additional business units, thereby enhancing its reach and operational efficiency even further.

To learn about Lallemand's transformative journey and the vital role of digital commerce, attendees are invited to Caroline Fortin's session titled "Optimizing the Sales Channel Mix" at the Elevate - The Global Commerce Summit™ on May 21st in Miami Beach, Florida. Further details can be accessed at elevate.commercetools.com.

commercetools is recognized for its leadership in composable commerce—offering customizable and flexible digital commerce solutions that empower businesses globally. It enables organizations, including iconic brands like Audi, Danone, and Sephora, to stay ahead of the curve in an ever-evolving marketplace.

For more insightful information about how commercetools is revolutionizing digital commerce, visit commercetools.com.