Celebrating 25 Years of Phantasy Star Online with a Special Popup Store

Celebrate 25 Years of Phantasy Star Online

SEGA is excited to announce the second installment of its pop-up store celebrating the 25th anniversary of the beloved gaming series, Phantasy Star Online (PSO). This special event will take place at the AKIBA Cultures Zone Culpop from December 5 to December 21, 2025. Fans of the franchise can look forward to an array of exclusive merchandise and nostalgic items that honor the long history of PSO.

Exclusive Merchandise and Fan Favorites

The pop-up store promises a variety of items designed specifically for this anniversary. Among the featured products are the much-anticipated Lappy plush toys, including both the traditional hand-sized version and a new type specially designed for fans. Attendees will also find the "PSO Series 25th Anniversary Visual Illustration T-Shirt," embellished with commemorative art that captures the essence of the series.

In addition to plush toys and apparel, fans can take home a slice of PSO's legacy with replica artwork and wall decorations showcasing character visuals from the famed series. The event will also release the latest official development doujinshi, titled "P-SPEC Vol. 7," which features insights from the development team, behind-the-scenes stories, and exclusive illustrations. This is a unique opportunity to engage with content that fans can't find anywhere else, making it a must-see for all PSO enthusiasts.

Purchase Availability

Some of the merchandise will be made available for pre-order through online channels, providing additional opportunities for fans unable to attend the event in person. Notably, items will be accessible on the official sales site, Chasmic, with orders set for delivery in late March 2026.

Event Details

Duration: December 5, 2025 - December 21, 2025
Operating Hours: 11:00 AM - 8:00 PM
Location: AKIBA Cultures Zone Culpop, Chiyoda, Tokyo
Address: 1-7-6 Soto-Kanda, Chiyoda City, Tokyo, 4th Floor

For inquiries regarding the products or events at the pop-up store, interested parties can reach out via email to Lam Corporation at [email protected].

A Legacy of Adventure

The Phantasy Star series began back in 1987 as SEGA's first role-playing game and has evolved significantly over the years. In 2000, SEGA introduced Phantasy Star Online, the world’s first console-based online RPG, which garnered widespread acclaim for enabling multiplayer experiences across the globe. Subsequently, the series grew with the release of Phantasy Star Online 2 in 2012 and the major update NGS (New Genesis) in 2021, allowing for even more players to join the vibrant universe. With more than 11 million registered users worldwide as of June 2023, PSO continues to captivate hearts and minds in the gaming community.

Embrace the NGS Experience

Focusing on the latest update, NGS ver. 2, launched in June 2023, players can expect an enhanced character creation experience, new island-building features, and dynamic gameplay involving up to 32 players interacting in a seamless open world. The series is ever-evolving, ensuring that players continue to encounter exhilarating challenges while embarking on grand adventures.

This popup store is an ideal occasion for both long-time fans and newcomers to indulge in everything the series has to offer. Be sure to mark your calendar and do not miss out on this unique experience celebrating 25 years of Phantasy Star Online!