#Japan #Tokyo #Pasona #StepBase #President's Right Arm

Introducing "President's Right Arm by StepBase"

Pasona Business Process Design Inc., a subsidiary of the Pasona Group, announced the launch of a new online Business Process Outsourcing (BPO) service called "President's Right Arm by StepBase," set to begin on September 1, 2025. This initiative, designed for leaders of venture companies and small-to-medium-sized enterprises (SMBs), aims to alleviate the growing pressures on human resources in Japan's business landscape. Under the guiding principle of "Work and Smile," Pasona aims to streamline back-office operations for these companies, enabling them to focus on critical areas like sales and strategic formulation.

Background

Japan is experiencing a severe shortage of labor, exacerbated by a declining working-age population. It’s reported that approximately 99% of Japanese enterprises are classified as SMBs and many business leaders find themselves juggling multiple roles, including HR and accounting. This scenario severely limits their ability to focus on essential tasks that foster company growth and productivity. Recognizing this challenge, Pasona Business Process Design has embarked on expanding its online BPO service offerings to help these leaders dedicate more time to crucial decision-making and operational efficiency.

Service Overview

The newly introduced "President's Right Arm by StepBase" diverges from traditional service categories to address specific challenges faced by SMB leaders. This service allows business executives to delegate a variety of tasks such as arranging corporate dinners, managing SaaS tools, or coordinating travel—available 24/7 through chat tools. Each task is executed by experienced personnel directly employed by Pasona, ensuring professionalism and reliability. By utilizing this service, business leaders can create a more conducive environment to focus on significant roles vital for their company's growth.

Examples of Delegable Tasks:

• - Arranging meals/travel/gifts
• - Managing travel arrangements, expense reports, and receipts
• - Scheduling meetings and sending materials
• - Evaluating and onboarding SaaS tools
• - Selecting internship candidates

Additionally, Pasona is collaborating with 9 Capital LLC, a venture capital firm based in Kitakyushu City, Fukuoka, to further enrich the services necessary for startups. The aim is to enhance the quality of support provided and expand outreach through partnerships with organizations in other regions.

Future Developments

With "President's Right Arm by StepBase," Pasona Business Process Design aims not just to support SMB leaders, but also to contribute to the growth and sustainability of these businesses. Moving forward, the company is looking to address broader societal and industry challenges with additional service packages such as "Decarbonization Management in 30 Hours" and "Support Packages for Paternity Leave."

Insights from Leadership

Masaki Hashiguchi, the Executive Officer of Business Development at Pasona, emphasizes the essential role of leaders in driving company growth. As labor shortages grow amidst demographic shifts, the responsibilities of presidents are becoming more critical. By using "President's Right Arm by StepBase," leaders can effectively recover one hour of their day, thereby dedicating more time towards pressing initiatives like business advancement and digital transformation. Pasona is committed to continuously exploring ways to evolve its support strategies in alignment with social and economic changes through its BPO services to empower its clients further.

About Online BPO Service "StepBase"

StepBase is designed primarily to tackle operations within the back-office sector, where Pasona employs a team of experienced assistants to provide efficient online services. Possessing over 7,000 operational workflows within back-office domains, StepBase eliminates the barriers often associated with outsourced operations, such as preparing manuals or guidelines. The flexible model allows for precise scaling of services, enabling organizations to cut costs related to hiring while encouraging employees to concentrate on tasks that truly matter.

Company Overview

Pasona Business Process Design is dedicated to creating innovative BPO services that marry their proficiency in process design, organization and human resource management, and talent development with cutting-edge technology like AI. The mission is committed to fostering a working environment conducive to the growth of individuals and organizations, contributing towards the realization of a sustainable society and the UN's Sustainable Development Goals (SDGs).