#South Korea #Seoul #Restaurant Tech #Series C #t'order

t'order Secures $50 Million in Series C Funding

On April 17, 2025, South Korean restaurant technology trailblazer t'order announced the launch of its Series C fundraising initiative, with a target of raising $50 million USD. This funding round aims to attract investment from both local and international stakeholders, showcasing the growing interest in data-driven solutions in the foodservice sector. While the specific investors involved have not been disclosed, leading venture capital, private equity firms, and financial institutions have expressed significant interest.

To support this crucial funding process, t'order has appointed Samil PwC, one of Korea's premier accounting and advisory firms, as their exclusive financial advisor, ensuring a professional approach to managing the investment round.

Transforming the Dining Experience

Founded in 2019, t'order has rapidly transformed the Korean dining landscape, establishing itself as the leading platform for table ordering. The company has made significant strides in enhancing the dining experience through its innovative, fully digital ordering and payment solutions. Presently, t'order has deployed over 260,000 tablets throughout South Korea, facilitating a monthly gross merchandise volume (GMV) surpassing $317 million USD. With a staggering cumulative transaction volume of over $7.4 billion USD processed to date, t'order is well-positioned to continue its trajectory of growth and innovation in the culinary technology arena.

Valued at approximately $220 million USD, t'order has transitioned into a sophisticated digital operating system for restaurants. The platform not only improves operational efficiencies but also unlocks new revenue channels, significantly enhancing the customer experience. With successful integrations alongside notable point-of-sale (POS) systems like Toast and Clover, t'order is preparing for its entry into the U.S. market, aiming to provide seamless solutions for North American restaurant operations.

Innovative Advertising Strategies

One of the pivotal elements propelling t'order's growth is its in-tablet advertising service, which currently delivers over 3 billion ad impressions monthly, corresponding to more than 25 million orders. This advertising modality has emerged as a formidable tool for engagement, capturing consumers' attention during their average 85-minute seating period at restaurants. Furthermore, t'order is collaborating with major advertisers to create real-time, data-driven ad campaigns tailored to various variables, including table size, product type, location, and demographic insights—creating a fresh frontier in targeted in-venue marketing.

In 2024, t'order successfully raised $23 million USD during its Series B funding round, with backing from key players like Korea Development Bank, LB Investment, No Partners, and Eugene Investment Securities. These funds were strategically allocated to accelerate product innovation, develop advanced ordering technologies, enhance R&D efforts in AI-driven personalization and analytics, and facilitate nationwide deployment.

Looking Ahead

Through this latest Series C initiative, t'order aspires to not only consolidate its leadership position within the Korean market but also to diversify into new verticals and international territories. By leveraging its comprehensive dataset, the company aims to offer tailored insights and decision-support tools to restaurateurs, thereby reinforcing its status as a category-defining player in the global foodservice technology landscape. The funding is poised to accelerate t'order's journey as it navigates the evolving market dynamics within the industry, making it a company to watch as it charts its course toward global expansion.