#Japan #AI Marketing #Hightouch #Minato #DearOne

DearOne Launches Hightouch Agents

DearOne, a subsidiary of NTT Docomo focused on marketing innovation, has recently unveiled a new feature called "Hightouch Agents" for its composable customer data platform, Hightouch. Available now in Japan, this functionality aims to streamline various marketing tasks through automation, thus amplifying efficiency and speed in executing marketing strategies.

What Are Hightouch Agents?

Hightouch Agents are designed to drastically reduce the manual workload of marketers by automating essential tasks such as data analysis, segment generation, performance verification, and report creation. This AI agent can execute these tasks swiftly and accurately, enabling marketers to focus more on strategic decision-making rather than repetitive processes.

Background of the Release

Hightouch has been instrumental in aiding over 900 companies globally in their data-driven marketing efforts. Through this experience, they have gathered invaluable insights on the everyday hurdles faced by marketing teams and the bottlenecks in data utilization. For instance, research revealed that one company required marketers to complete as many as 349 steps to implement a single email campaign.

To address these inefficiencies, Hightouch has introduced the Hightouch Agents feature, which operates at an impressive speed—up to ten times faster than traditional methods.

Key Functionalities of Hightouch Agents

Using Hightouch Agents, marketers can simply provide natural language instructions, similar to conversing with ChatGPT, and have tasks such as data analysis, segment creation, performance verification, and report generation completed quickly. The ease of use, coupled with the ability to gain vital insights through conversational queries, concurrently enhances productivity and the overall impact of marketing initiatives.

Unique Features

While many AI agents are emerging in the market, Hightouch Agents stand out due to two primary characteristics:
1. Understanding Marketing Context: Thanks to its integration with various data infrastructures like data warehouses (DWH), customer relationship management (CRM) systems, and marketing tools, Hightouch Agents operate with a comprehensive grasp of brand information, campaign statuses, and customer data. This multi-faceted awareness enables them to provide informed support for decision-making processes.

2. Specialized Marketing Skills: Hightouch Agents come equipped with skills specific to marketing, unlike generic AI models. This includes:
- Predicting customer behaviors for segment creation.
- Analyzing advertising data to identify budget optimization opportunities and signals of creative fatigue.

Such advanced capabilities empower organizations to conduct in-depth analyses and optimizations at a practical level.

Use Cases for Hightouch Agents

Many organizations spend significant time on tasks like analysis, verification, and report creation. With Hightouch Agents, they can simply instruct the agents using natural language to execute these tasks autonomously. Here are a few examples:

• - Campaign Analysis: "How did the recent influencer campaign perform compared to our average metrics?"
• - User Analysis: "Out of new users in the last 30 days, how many have opened a securities account?"
• - Report Generation: "Please create a weekly performance report of email campaigns and send it to Slack."

What would normally take hours can now be accomplished in seconds to minutes thanks to these AI agents, allowing marketing teams to dedicate more time to strategic planning and execution.

Commitment to Supporting Growth

DearOne is enthusiastic about providing Hightouch Agents as a tool to support the growth of businesses and products in Japan actively. This innovative functionality reflects their ongoing commitment to empowering marketers with advanced solutions that drive success.

About Hightouch

Hightouch is renowned for its composable CDP/AI marketing solutions, which can be integrated with a company’s data warehouse to leverage marketing potentials fully. Its offerings include:

• - Reverse ETL Feature: Connection of offline conversion data with advertising platforms, user data, and purchase data to marketing automation tools.
• - Segment Creation: No-code options to develop segments using first-party data from the DWH.
• - Split Function: Enable cross-channel A/B testing by dividing user segments.

Additionally, Hightouch provides tools for chart creation, A/B test validation, and advanced data analytics—all within a unified platform where data is easily managed and analyzed for marketing applications.

Innovative AI Capabilities

Hightouch is also positioned as a leading AI marketing platform, consistently releasing cutting-edge products. It features a conversational AI agent designed for data analysis, segment creation, and reporting, optimizing marketing strategies at the user level by determining when, where, and what to distribute.

Unlike traditional CDPs, Hightouch empowers organizations to utilize their DWH as a centralized data source for analysis and campaign execution, enhancing performance, cost-effectiveness, and security. Major companies, including Autotrader, Calendly, and Domino's, have embraced Hightouch as a comprehensive solution for AI-driven marketing.

Further Information

For more details about Hightouch, visit their official site: Hightouch

Company Background: DearOne

DearOne is a newly established subsidiary of NTT Docomo specialized in marketing innovation. They offer products like ModuleApps 2.0, enabling users to easily create official apps by customizing required features. Additionally, they manage various MarTech tools, including Amplitude, Contentsquare, and VWO, to assist digital product growth in Japan.

• - Representative: Kyohisa Kawano (CEO)
• - Headquarters: 3-8-8 Toranomom, Minato City, Tokyo, 4F NTT Toranomon Building
• - Website: DearOne