TORIHADA Launches TikTok Live Commerce Support Service in Japan
TORIHADA’s New Venture into TikTok Live Commerce
TORIHADA Inc., a creator-focused company based in Shibuya, Tokyo, is poised to significantly impact the retail landscape in Japan. With the highly anticipated launch of TikTok Shop scheduled for May 2025, TORIHADA will introduce a support service designed to utilize TikTok for live commerce, enabling real-time product promotion and sales directly within the app.
Having been actively involved with TikTok since its inception in Japan, TORIHADA has managed various promotional campaigns and official accounts, executing over 6,000 short video projects and collaborating with a network of more than 10,000 creators. This experience has provided the company with a wealth of insights into effective marketing strategies on the platform, which continue to evolve as the consumer landscape shifts towards short-form video content.
As demand grows for live shopping experiences that emphasize
Topics Consumer Products & Retail）
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