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Infinix and Pininfarina: A Historic Collaboration in Smartphone Design

Infinix, a rising star in the mobile phone sector, has announced an exciting partnership with Pininfarina, the prestigious Italian design house known for creating some of the most iconic vehicles in history. This collaboration was unveiled during the prestigious Business of Design Week 2025, signaling a bold leap into the premium smartphone market with the upcoming Infinix NOTE 60 Ultra. This new device is anticipated to embody the elegance and performance associated with Pininfarina’s rich legacy, which spans over 95 years.

A Legacy of Design Excellence

Pininfarina has long been synonymous with extraordinary design, from the legendary lines of the Ferrari Testarossa to the unique silhouette of the Alfa Romeo Spider. This partnership marks a significant milestone, merging Pininfarina's hallmark elegance with Infinix's innovation. As Infinix aims to carve out a niche in the premium smartphone sector, the collaboration promises to establish new benchmarks in both design and functionality.

Market Expansion and Growth

Infinix is experiencing unprecedented growth, particularly noted in the Southeast Asian market. Following recent data from IDC’s Worldwide Quarterly Mobile Phone Tracker, the brand has seen its fastest growth in shipments and market share during the second quarter of 2025. This momentum provides a solid foundation for the launch of the NOTE 60 Ultra, set to revolutionize the smartphone industry.

Tony Zhao, the CEO of Infinix, emphasizes the importance of this collaboration, stating, "By partnering with leading figures in various sectors, we are solidifying Infinix’s pathway toward the premium segment. This collaboration with Pininfarina is a pivotal step in reinforcing the design ethos of our upcoming products, starting with the NOTE 60 Series."

Creating a New Standard in Design

The Infinix NOTE 60 Ultra is expected to be a game-changer, integrating top-notch technology with Pininfarina’s sophisticated design principles. Fabio Calorio, Senior Vice President of the Pininfarina Brand, highlighted the collaborative effort, noting how it has allowed Pininfarina to extend its iconic Italian design heritage into the tech realm.

"Working with Infinix on this project has allowed us to express Pininfarina’s design legacy in the tech industry, applying our principles of dynamic balance between beauty and performance, thus significantly impacting the user experience," stated Calorio. This collaboration represents a fusion of artistry and technology that aims to evoke emotional engagement through design.

What’s Next for Infinix and Pininfarina?

As Infinix and Pininfarina prepare to unveil more details about this promising venture, they leave enthusiasts on the edge of their seats. The complete design philosophy behind the new smartphone, along with its features and availability, will be shared in the coming days. This partnership not only aims to launch the NOTE 60 Ultra but also to set a new aesthetic standard for future flagship products.

About Infinix

Founded in 2013, Infinix is driven by innovation and dedicated to delivering cutting-edge technology, bold designs, and outstanding performance. The brand extends beyond smartphones to include smart solutions like TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more, creating a comprehensive ecosystem of smart devices. Today, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.

About Pininfarina

Established in 1930, Pininfarina has evolved from a craft-based business into a global leader in design that embodies the highest expression of automotive design. Recognized for its unique ability to create timeless beauty, Pininfarina not only excels in automotive design but also has a firm presence in industrial and architectural design. With over 500 employees and numerous international design awards, Pininfarina continues to redefine lifestyle through innovation and elegance.

As the release date of the Infinix NOTE 60 Ultra approaches, the excitement continues to build. Stay tuned for further announcements on this groundbreaking collaboration that promises to elevate the smartphone market to new heights.