KuCoin Partners with Yayasan Srikandi Merah Putih for Sumatra Relief Efforts

KuCoin Collaborates with Yayasan Srikandi for Sumatra Relief

In a significant effort to support disaster-stricken areas in Sumatra, KuCoin has joined forces with the Yayasan Srikandi Merah Putih, the Global CSR Foundation, and the American Medical Women's Association (AMWA). This collaboration aims to deliver essential relief under the initiative titled "A Matter of Dignity." Central to this mission is the provision of 5,000 menstrual hygiene kits, alongside vital medicines and nutritious food, to communities heavily impacted by recent disasters.

The initiative is set to commence its distribution phase in early April 2026. It will focus on the Aceh and Medan regions of Sumatra, where the recovery needs have been compounded by ongoing crises. Aurelly Syifalia Widihartanto, Co-Founder of Yayasan Srikandi Merah Putih, emphasized, "This initiative is about responding to crisis in a way that protects both life and dignity. Women often bear the brunt of disasters, and their health needs must not be neglected."

This relief effort builds on a pre-existing collaboration between AMWA's Global Health Lead, Dr. Padmini Murthy, and the Global CSR Foundation, founded by Jing Zhao Cesarone. It represents a thoughtful expansion of impactful initiatives that have previously found success in various locations, including The Bahamas and Suriname.

KuCoin plays a vital role in this project, ensuring the rapid procurement and delivery of menstrual hygiene kits. CSR Director and Global Human Resources Director, Sylvie Dong, stated, "Corporate responsibility means showing up in practical ways when communities are affected by disaster. KuCoin remains committed to supporting initiatives that fulfill real needs and facilitate meaningful aid on the ground."

The on-the-ground execution of this mission is in the capable hands of Maha Medicare, an organization that has been actively serving the flood-impacted communities of Medan since December. Their efforts are bolstered by engaged regional leadership including the Sultan of Aceh, H. Teuku Badruddin Syah. His presence underscores a unified local commitment to community recovery.

The relief initiative has also garnered attention and support from notable public figures in Indonesia. Celebrities like Baim Wong, Rianti Cartwright, and others are using their influence to raise awareness about the importance of women's health and the need for dignity-driven humanitarian efforts. This adds a layer of public engagement that amplifies the message of the initiative.

A formal announcement of the project was made at a press dinner entitled "A Matter of Dignity," which took place on February 6, 2026, at Sushi Maru Hang Tuah in Jakarta. This event brought together foundation leaders, government representatives, medical experts, business executives, and media personnel to discuss the importance of addressing women's health needs during disasters. Post-distribution, verification of impact reports and visual documentation will be available to the public, ensuring transparency and accountability.

With a mission that aligns closely with its corporate values, KuCoin continues to showcase its dedication to social responsibility and community support. Established in 2017, KuCoin has become a leading global crypto platform, recognized for security and trust, currently serving over 40 million users worldwide.

In conclusion, this initiative by KuCoin and its partners represents a meaningful step towards enhancing the lives of women in communities affected by disaster, ensuring they receive the care and respect they deserve during times of crisis. As the distribution efforts unfold, the hope is to inspire further cross-sector collaboration that fosters resilience and dignity in every humanitarian action.