Performance Brokerage Services Facilitates Sale of San Jose Harley-Davidson in California

Overview


In a significant transaction within the motorcycle dealership landscape, Performance Brokerage Services has successfully completed the sale of the renowned San Jose Harley-Davidson. The dealership, known for its significant presence in Northern California, has transitioned ownership from Cliff Chester to Mike Genthner and Jess Bettencourt, both experienced in the Harley-Davidson ecosystem.

A Challenging Yet Successful Transition


Cliff Chester, who served as the Managing Partner of San Jose Harley-Davidson, highlighted his long-standing relationship with George C. Chaconas of Performance Brokerage Services. Chester mentioned that this transaction was particularly challenging, calling it "one of the most difficult buy-sell transactions" that George and his team have tackled. Chester expressed immense gratitude toward Chaconas and Courtney Bernhard for their relentless effort in navigating the complex nature of dealership sales.

New Ownership's Vision


Mike Genthner and Jess Bettencourt are no strangers to the Harley-Davidson brand. They co-own Oakland Harley-Davidson, and their passion for motorcycles dates back to their high school days, where a shared love for the brand brought them together. With their experience rooted in family businesses, Genthner and Bettencourt aim to integrate San Jose Harley-Davidson into their operational framework, thereby expanding their impact in the motorcycling community.

Taking Over Operations


With the transfer of ownership, Mike and Jess plan to maintain day-to-day operations in San Jose, ensuring a seamless transition for existing customers and staff alike. Genthner expressed excitement about the strategic advantages this acquisition brings, allowing the new owners to centralize their business operations and strengthen their presence in the competitive market.

Performance Brokerage Services' Remarkable Track Record


Performance Brokerage Services continues to showcase its dominance in the dealership brokerage arena, having facilitated over 300 dealership sales in the past five years. Assisted by a robust team that includes Chaconas and partner Courtney A. Bernhard, the firm remains a trusted advisor for clients navigating dealership transactions. Their approach emphasizes a commitment to ethical practices and customer satisfaction.

George Chaconas' Insights


In reflecting on the transaction, Chaconas stated, “It was an honor to exclusively represent Cliff Chester on the sale of San Jose Harley-Davidson. This deal signifies a pivotal moment for Mike and Jess, empowering them to further instill their vision in the industry.” He praised their resilience throughout the process, acknowledging the hurdles they faced yet emphasizing their unwavering professionalism.

Acknowledgment of Key Players


Bernhard also acknowledged contributions from Miranda Sween, the acting General Manager of San Jose Harley-Davidson, for her vital role in smoothing over operational challenges during the transition. “Her efforts ensured the seller and the new owners could address various difficulties inherent in dealership transactions,” Bernhard said.

Conclusion


San Jose Harley-Davidson is poised to continue its operations at 1551 Parkmoor Ave in San Jose, California, maintaining its position as one of the largest Harley-Davidson dealerships in the area. With new ownership committed to enhancing customer experience and community involvement, the future looks bright for San Jose Harley-Davidson enthusiasts.

For further information on this transaction or the services offered by Performance Brokerage Services, interested parties can visit Performance Brokerage Services.

Topics Consumer Products & Retail)

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