#Japan #Embedded Finance #Chuo-ku #GeNiE #Akou

GeNiE's Recognition at the 3rd Japan New Business Awards

On April 15, 2026, the 3rd Japan New Business Awards were held at Makuhari Messe, where GeNiE, Inc. was honored with the Special Jury Award. Founded as a subsidiary of Akou Co., Ltd., GeNiE is leading the charge in the realm of embedded finance, which involves the integration of financial services into business operations. The award aims to shine a light on new business initiatives and support entrepreneurial-minded individuals within corporations.

About GeNiE

GeNiE, established in April 2022, focuses on introducing lending functionality through its service, “Money Lamp,” available via web and app platforms. Since its inception, GeNiE has addressed the psychological barriers that prevent around 90% of consumers from utilizing traditional consumer finance services, with a low approval rate of only 30% for applicants. The company aims to provide seamless access to financing, bridging existing gaps in financial service provision.

The embedded finance model allows businesses to offer tailored financial solutions directly through their applications, significantly reducing psychological hurdles for end-users. Through data linking, users can access credit assessments that align with their unique financial profiles. For businesses, implementing the API for financial services opens a new revenue channel without the need for extensive licensing or specialized financial know-how.

The Impact of the “Money Lamp”

Utilizing Akou's industry-leading data and expertise, the “Money Lamp” service promises rapid integration within just two weeks and incurs no costs while maintaining high standards of service. In merely a year and a half, GeNiE has formed partnerships with 29 companies and served 400,000 applicants, demonstrating its rapid growth.

The plan is to establish advanced credit standards over the next five years, projecting to exceed 100 partnerships, with an eye towards overseas expansion and a shift towards becoming a platform provider. GeNiE’s commitment to reimagining credit through embedded finance is aimed at supporting as many dreams as possible.

Explore the service at Money Lamp.

The Japan New Business Awards

As Japan’s startup ecosystem thrives, new businesses emerging from established corporations are gaining traction. The Japan New Business Awards celebrate remarkable in-house entrepreneurs paving the way for value creation and corporate innovation. The event fosters connections among challengers that will shape the future of the nation.

For more information, visit the Japan New Business Awards Special Site.

About GeNiE

• - Company Name: GeNiE, Inc.
• - CEO: Yuichiro Saito
• - Location: 2-10-9 Hachobori, Chuo-ku, Tokyo
• - Established: April 1, 2022
• - Website: GeNiE Website

GeNiE remains dedicated to innovating in the embedded finance space, aspiring to design new forms of trust and support financial aspirations across society.