Exploring Tourist Trends Through People Flow Data
In a world where understanding your audience is pivotal, the advent of people flow data revolutionizes how we approach tourism promotion. The West Japan News Media Lab, headquartered in Fukuoka, in collaboration with Nightley, based in Shibuya, Tokyo, is hosting a free online seminar on July 16, 2025. This seminar will delve into the innovative ways people flow data can enhance tourism strategies in Japan.
Seminar Overview
Title: First Seminar on Utilizing People Flow Data for Tourism Promotion and Effectiveness Measurement
Date: July 16, 2025
Time: 13:00 - 14:00 (JST)
Platform: Online
Cost: Free
Organizers: West Japan News Media Lab & Nightley
Register Here
Target Audience
This seminar is aimed at local governments, tourism-related businesses, and organizations grappling with marketing challenges. It is specifically designed for:
- - Local government officials and tourism associations
- - Personnel from tourism facilities, hotels, and transportation providers
- - Individuals interested in data-driven marketing and promotional strategies
Key Discussion Points
Experts from Nightley will present methods to analyze and understand tourist behavior via people flow data. Attendees will learn how to:
- - Identify and analyze tourist demographics and movement patterns
- - Develop targeted promotional strategies backed by data
- - Measure the effectiveness of these strategies post-implementation
Presentation by Industry Leaders
Hiroki Hotta, Chief of Business Production at West Japan News Media Lab, will lead discussions on using digital promotions to enhance regional tourism, migration, and public relations. With a wealth of experience in video and social media marketing, he promises to deliver practical insights that any organization can apply.
Ryota Tazaki, Manager of Data Consulting at Nightley, will share his expertise gained from spearheading location services for major mobile carriers since 2018. His deep understanding of urban development, tourism, retail, and marketing will provide participants with invaluable knowledge on aligning business strategies with data analytics.
Why Attend?
This seminar promises to equip you with effective marketing strategies tailored for the evolving needs of the tourism industry. By harnessing data insights into visitor behavior, you can significantly improve engagement, drive traffic to tourist spots, and ultimately boost revenue for your organization.
If you're a stakeholder in the tourism sector or an organization committed to enhancing your promotional activities through data analytics, this is an unmissable opportunity.
For inquiries about this seminar, please contact:
West Japan News Media Lab, Business Production Department
Email: bp@medialab.co.jp
Don't miss out on the chance to elevate your understanding of tourism dynamics! Join us online on July 16 to discover the transformative potential of people flow data.