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Teikyo University Press Launches First Publication

Teikyo University Press, an initiative from Teikyo University, is set to introduce its inaugural publication titled "Religion of the Silk Road 1" on October 21, 2023. This launch marks an important milestone for the university as it embarks on a mission to disseminate knowledge and research findings more broadly within society. In conjunction with the book's release, a nationwide TV commercial campaign will be launched starting October 25, 2025, to promote the publication and connect with a wider audience.

Background of Teikyo University Press

Teikyo University Press was established on October 1, 2023, as part of the university's initiatives to celebrate its 60th anniversary in 2026. The press aims to create opportunities for researchers and educators to share their findings and contributions while fostering the unique culture of Teikyo University, which champions a philosophy of "self-style" combined with practical learning, internationalism, and openness.

The publication opportunities are not limited to just Teikyo University faculty; the press also welcomes contributions from cultural figures and researchers whose work resonates with the spirit of Teikyo culture. This inclusive approach is designed to enhance the intellectual landscape and promote a vibrant exchange of ideas.

Details of the Publication

"Religion of the Silk Road 1" promises to delve into the rich history and cultural implications of the Silk Road, exploring how various religions influenced trade, communication, and cultural exchange across continents. As a multifaceted topic, it aims to provide readers with a comprehensive understanding of the region’s impact on global civilization.

TVCM Campaign Details

To reach a diverse audience, Teikyo University Press has commissioned a TV commercial titled "Books Are Doorways to the World," which will be aired on BS Asahi every Saturday from 11:00 PM to 11:30 PM, starting on October 25. This advertisement will visually convey the significance of books and education in opening up new horizons for individuals and society as a whole.

Additionally, promotional posters will be displayed in prominent bookstores such as Kinokuniya Shinjuku Main Store, further amplifying the visibility of this new release.

About Teikyo University

Founded in 1966, Teikyo University has evolved from its original two faculties and three departments with just 200 students into a comprehensive institution with five campuses and over 23,000 enrolled students. The university prides itself on its educational philosophy that emphasizes developing responsible individuals who can utilize their unique talents effectively. Over the years, it has produced around 150,000 graduates who have made significant contributions across various fields.

With recent infrastructure enhancements such as the renovation of the Itabashi campus and the establishment of the new Fukuoka campus, Teikyo University continues to adapt to the needs of modern education. This commitment to providing a conducive learning environment aligns with its goal of fostering a culture that celebrates intellectual curiosity and the exchange of ideas.

In conclusion, the launch of Teikyo University Press marks an exciting development for the institution and its community. The upcoming TVCM campaign aims to engage readers and draw them into the world of knowledge embodied in the new publication, "Religion of the Silk Road 1." By bridging academia and public discourse, Teikyo University is taking an active role in the cultural dialogue of our time.