#Japan #Yokohama #Value Creation #Keikyu Corporation #WHY HOW DO COMPANY

Introduction

The collaboration between Keikyu Corporation and THE WHY HOW DO COMPANY is an exciting venture aimed at creating new value in their respective business operations. This partnership is centered around generating innovative projects and enhancing existing services to meet the evolving needs of society. Through a formal agreement, both companies plan to leverage their strengths and expertise to push the boundaries of what is possible in value creation.

Background of Keikyu Corporation

Operating out of Yokohama City, Kanagawa Prefecture, Keikyu Corporation is committed to enhancing the value of transportation and urban development along its railways. Under President Yukihiro Kawamata, the company has outlined a long-term vision in its 20th Comprehensive Management Plan, focusing on the "Value Co-creation Strategy along the Railway". This approach aims to optimize travel conditions through a blend of various transport modes and to renew urban functionalities while ensuring residents' living standards are improved. Such a strategy is critical in today’s ever-evolving societal landscape, where adaptability is key to sustainable growth.

The Core of the Collaboration

1. Value Co-Creation Strategy: In May 2024, Keikyu Corporation is set to implement its Co-Creation Strategy, which emphasizes enhancing the living environment along its railways. The focus will shift from binary urban versus suburban developments to a more decentralized model, incorporating multi-functional hubs for living, working, entertainment, and education.

2. Creation of Mobility and Urban Development: Through innovative services and engagement with the community, the transportation platform will enhance new travel opportunities while the community creation platform will foster local prosperity and connections. Keikyu aims to establish a strong sense of co-creation involving external stakeholders.

3. The Role of THE WHY HOW DO COMPANY: This Tokyo-based consulting firm, led by President Toshihiro Iwao, specializes in value creation through comprehensive consulting services that blend management science with digital technologies. Their mission focuses on facilitating organizations to rekindle growth by addressing social challenges and diversifying values. The consulting services encompass various aspects, including:
- Innovative business model design through unique theories and practices developed by Iwao.
- Support for efficient resource utilization aimed at creating new value using established theories.

Objectives for Value Creation

Keikyu Corporation and THE WHY HOW DO COMPANY envision several key objectives through their collaboration:

• - Utilization of Regional Resources: Development of new business initiatives that harness the local resources available within the Keikyu railway network.
• - Strengthening Inter-company Collaboration: By fortifying partnerships among the Keikyu Group companies, they aim to enhance collective capabilities and create comprehensive solutions.

About Keikyu Corporation

Founded with the purpose of "supporting urban life through business that generates new value and contributes to societal advancement", Keikyu Corporation has risen to meet numerous societal challenges while providing mutual value through its dual platforms of travel and urban creation. Located at 1-2-8 Takashima, Nishi-ku, Yokohama City, their vision evolves as they continue to adapt to community needs. More information can be found at Keikyu Corporation.

About THE WHY HOW DO COMPANY

Founded with a mission to explore the profound questions of "Why do we exist?" and "How should we live?", THE WHY HOW DO COMPANY aims to assist organizations in achieving sustained growth while introducing new values into society. Their comprehensive service offerings include traditional management consulting, supporting the launch of new business initiatives, and guiding subsidiaries through hands-on management methods. Located at 22 Aizumicho, Shinjuku, Tokyo, further details can be accessed at THE WHY HOW DO COMPANY.

Conclusion

This groundbreaking partnership marks a significant step toward innovation in business processes within the transportation and urban development sectors. By empowering each other's capabilities, Keikyu Corporation and THE WHY HOW DO COMPANY exemplify how collaboration can lead to transformative outcomes and the creation of new value that benefits society as a whole.