Valuence Japan's Upcycling Initiative
Valuence Japan, based in Minato-ku, Tokyo, has recently launched an upcycling project aimed at the sports and entertainment industry. This initiative has garnered recognition from the Japanese Ministry of Environment under its 'Deco Katsu' campaign, which promotes new lifestyles that contribute to carbon neutrality by 2050. The project's goal is to repurpose uniforms and event decorations that have completed their lifecycle, thereby addressing the sizable issue of waste in these sectors.
The Upcycling Challenge
Every year, an extensive amount of uniforms and decorative items are produced in the sports and entertainment sectors. Unfortunately, upon reaching the end of their usable life, these materials typically do not have a systematic approach for reuse, leading to the squandering of valuable resources and fans' sentiments. Valuence Japan aims to tackle this pressing challenge by creating a sustainable business model that not only reduces waste but also encourages consumers to adopt a new lifestyle that emphasizes sustainable fashion.
Objectives and Methodology
The main objective of this upcycling initiative is to collaborate with manufacturers who produce uniforms and decorations for over 180 teams and organizations across 25 sports. The plan involves rebuilding the distribution infrastructure, emphasizing the original materials and design attributes to regenerate these items into bags and apparel. By visualizing the reduction of environmental impact through upcycling, this project seeks to create unique, high-value products that resonate with consumers.
Deco Katsu Explained
The 'Deco Katsu' initiative is a national movement driven by the Ministry of Environment to foster a rich and carbon-neutral lifestyle by 2050. As part of this campaign, Valuence Japan will leverage government subsidies to strengthen collaborations with various businesses, thereby facilitating consumer transition towards a sustainable lifestyle.
Partnerships
Valuence Japan is not alone in its endeavors. The company has allied with several key partners:
- - ConcePione: Specializing in brand strategy and design.
- - Endline Co., Ltd.: Focused on the manufacturing and distribution of decorative items.
- - Zerock Co., Ltd.: Responsible for calculating environmental impacts and disclosing relevant information.
These partnerships will enhance the project’s effectiveness and operational capabilities.
Company Overview
Founded on September 10, 2019, Valuence Japan is under the leadership of CEO Shinsuke Sakimoto. The company is headquartered at 5-6-19 MA5, Minato-ku, Tokyo, and specializes in the buying and selling of branded goods, precious metals, and gemstones. As a member of the Valuence Holdings Group, Valuence Japan is listed on the Tokyo Stock Exchange's Growth market under the ticker code 9270. More information can be found on their website:
Valuence Inc..
With this innovative approach, Valuence Japan seeks not only to contribute to environmental sustainability but also to reshape consumer attitudes towards waste and fashion, paving the way for a more sustainable future in the sports and entertainment industry.