#Japan #Tokyo #Alma #ADWAYS DEEE #Centou

Enhancement of Centou Training Site: Digital Marketing SaaS

Alma, the pioneering company behind the first Insight Management Cloud in Japan named "Centou," has announced an exciting expansion in its training offerings. This enhancement introduces a new Digital Marketing SaaS to the Centou Playground training platform, allowing users to learn while engaging hands-on with customer insights. This new content comes as a collaboration with the product designer Mr. Kojima from ADWAYS DEEE, a respected name in advertising solutions based in Shinjuku, Tokyo.

Training Site Overview: Centou Playground

The Centou Playground was designed to provide a comprehensive learning experience centered around user-driven insights. With a motto of learning through connection, the platform encourages users to grasp the essential flow of business growth generated by customer understanding. It has already been well-received with earlier modules focusing on SaaS solutions for manufacturing and cash flow management that were developed alongside industry practitioners.

The recent addition of the Digital Marketing SaaS training content aims to bring practical and usable knowledge to a wider audience. This valuable resource will allow participants to explore and understand how research can be effectively translated into real business strategies, enhancing their skill set in a rapidly evolving market.

What’s New?

The newly incorporated training content is centered around:

• - Theme: Digital Marketing SaaS
• - Format: An interactive learning experience where users can connect various research strategies and implement them in their businesses.

Expert Commentary from Mr. Kojima

Mr. Kojima, a product designer at ADWAYS DEEE, expressed his excitement about supervising this new content. He mentioned, "Although the digital marketing field can be complex and specialized, we've aimed to create content that is intuitive and accessible even for those without prior domain knowledge. The importance of curating valuable insights through hands-on experience is becoming increasingly vital in today’s business landscape. Our goal is to help users discover essential insights, free from the constraints of specific domains or business areas."

About Centou: Revolutionizing Insight Management

Centou is positioned as a solution for managing customer insights and challenges derived from user interviews and customer support interactions. It was born out of the necessity to address common issues faced by teams attempting to communicate customer insights effectively. Companies using Centou have reported significant improvements such as:

• - Reduction in unused feature development, saving monthly costs of up to 3 million yen
• - Doubling of sales revenue
• - Launching new business ventures within three months
• - Increasing analytical efficiency by five times

This platform not only provides tools for insight management but also offers support for companies to navigate and implement these systems effectively. Whether businesses are unsure about where to start or if they should undertake such initiatives internally, Centou encourages potential clients to reach out for consultations.

Further Information

To learn more about Centou’s service offerings or to inquire, visit Centou Website.

Mission and Vision of Centou

Centou was established to alleviate the frustrations experienced when customer insights fail to resonate within teams. The company’s mission, “to engage teams with insights,” aims to foster environments where all roles can align around customer perspectives that shape the broader business strategies. By enhancing collaboration and understanding, Centou is dedicated to making customer-centric work both accessible and effective across industries.

About Alma, Inc.

Founded in 2018, Alma operates under the mission "DESIGN for ALL," striving to create a future in which everyone can engage with design. This goal is pursued through various innovative products that include the design-oriented service Cocoda, the insight management service Centou, and the brand management service Brandate. Alma embraces continuous experimentation to connect design insights with practical applications. More information can be found on Alma Corporate Site.