GiG Software Strengthens Long-Term Partnership with Gran Madrid through CoreX Enhancement

GiG Software Strengthens Partnership with Gran Madrid

On February 26th, 2025, GiG Software Plc officially announced the extension of its long-held partnership with Gran Madrid Casino Online. This upgrade marks a significant development as Gran Madrid transitions to GiG's cutting-edge iGaming platform, CoreX. This new version not only reaffirms the existing bond between the two entities but also emphasizes GiG's commitment to providing innovative technological solutions in a competitive market.

Gran Madrid has been relying on GiG's technology since 2016 and is recognized as one of the largest casino operators in the Iberian Peninsula. The upgrade to CoreX will provide a future-ready infrastructure designed to boost scalability and efficiency. Features such as AI-driven risk management solutions known as LogicX and DataX, combined with deep analytical capacities, will optimize operations and enhance player engagement significantly. These advancements are crucial as the online gaming environment becomes increasingly competitive.

One of the focal points of this partnership remains the integration of GiG's sophisticated risk-scoring systems and extensive data capabilities that empower Gran Madrid to evaluate player risk levels dynamically. This system facilitates personalized player interactions aimed at maximizing engagement while ensuring their protection.

GiG's partner-centric approach has proven effective over the past year, with multiple high-profile renewals including Betsson and LuckyDays. The migration of existing partners onto GiG's advanced infrastructure showcases its dedication to continual product evolution designed to benefit operators. GiG has already established a significant presence in the online gaming domain, powering over 9% of Spain's regulated online market.

Richard Carter, GiG's Chief Executive Officer, remarked, "The migration of Gran Madrid to the CoreX platform is a testament to our unwavering commitment to creating top-tier solutions that bring tangible value. Success hinges on adaptability and innovation, and it's our mission to provide our partners with cutting-edge technology to stay at the industry's forefront. The ongoing evolution with Gran Madrid underlines our mutual vision for sustainable online growth through flexible, AI-driven, and data-optimized solutions."

José Félix Herreros, Country Manager for Gran Madrid, shared his perspective, stating, “Our partnership with GiG has been instrumental in enhancing our online footprint, blending our established land-based experience with a modern digital framework. The innovation and technology provided by GiG offer us the necessary flexibility and advanced tools to enhance our online functions. As we move forward, we are excited about the potential for further growth within the Spanish market.”

In conclusion, this partnership upgrade not only strengthens the existing relationship between GiG and Gran Madrid but also sets a precedent for how innovation and adaptability can safeguard and promote business success in the rapidly changing world of iGaming. As both companies navigate this landscape, the continued collaboration promises to deliver exceptional gaming experiences that resonate with players, paving the way for sustainable growth and development in the years to come.