Tokyo to Host Free Seminar and Consulting for E-commerce Entrepreneurs
The city of Tokyo is taking significant steps to support small businesses with the upcoming event titled 'E-commerce Learning Hub.' Scheduled for June 2, 2026, at Akihabara's Akiba Plaza, this initiative aims to boost local businesses keen on entering or rejuvenating their online sales operations. Free of charge, this seminar and individualized consultation session presents an excellent opportunity for entrepreneurs to gather essential knowledge and understand marketing strategies in the dynamic world of e-commerce.
The seminar, part of Tokyo's media utilization and sales channel development project, caters specifically to small and medium enterprises (SMEs) in the metropolis. It is designed for those either embarking on their e-commerce journey or reevaluating existing online sales strategies. Attendees will gain insights into fundamental knowledge about e-commerce, from product planning and public relations to real-world examples of successful businesses. The event comprises four sessions, each focusing on different themes throughout the year, allowing participants to choose how many sessions to attend based on their needs.
Date and Location:
June 2, 2026 (Tuesday)
10:00 to 17:00
Reception Hall, 5th Floor, Fuji Soft Akiba Plaza
3-2 Kanda Neribei-cho, Chiyoda Ward, Tokyo
1. First Session (10:00–11:00): 'Overview of E-commerce and Industry Challenges'
Led by Miura Chisou, the Secretary-General of the Japan Direct Marketing Association (JADMA), this session will delve into recent changes in the e-commerce market. Attendees will learn about legal essentials and foundational knowledge crucial for navigating online sales effectively.
2. Second Session (11:10–12:10): 'First Steps to Success in E-commerce'
Led by Fumiko Naruse, representing On Your Side, this session aims to equip businesses with the mindset needed to maximize sales channels by understanding their products. With over 30 years of marketing experience in retail and e-commerce, Naruse provides a wealth of practical insights.
In addition to the seminar, a complimentary consultation session titled 'Any E-commerce Inquiry' will occur on the same day from 13:10 to 17:00. This offers attendees the chance to discuss their specific concerns about their e-commerce operations with experienced consultants. Each consultation lasts around 40 minutes and is tailored to provide solutions to questions such as increasing online sales, reducing advertising costs, and finding suitable sales partners.
Businesses wishing to attend the seminar should register by May 26, 2026. The capacity is limited to 40 participants for the seminar and eight for the consultation sessions, making early registration advisable.
To register for either the seminar or consultation, please visit the official website or fill out the application form provided in the event's announcement and send it via fax. Participants can also look up past events and detailed regulations on the hosting organization.
About the Organizer:
The Japan Direct Marketing Association (JADMA), established in 1983, is a public interest group representing the direct marketing sector under Article 30 of the Specified Commercial Transactions Act. Committed to promoting safe and convenient online sales practices, JADMA plays a pivotal role in the development of e-commerce in Japan, offering various activities for both business operators and consumers.
For more information, please refer to the official JADMA website.
Overview of the Seminar
The seminar, part of Tokyo's media utilization and sales channel development project, caters specifically to small and medium enterprises (SMEs) in the metropolis. It is designed for those either embarking on their e-commerce journey or reevaluating existing online sales strategies. Attendees will gain insights into fundamental knowledge about e-commerce, from product planning and public relations to real-world examples of successful businesses. The event comprises four sessions, each focusing on different themes throughout the year, allowing participants to choose how many sessions to attend based on their needs.
Date and Location:
June 2, 2026 (Tuesday)
10:00 to 17:00
Reception Hall, 5th Floor, Fuji Soft Akiba Plaza
3-2 Kanda Neribei-cho, Chiyoda Ward, Tokyo
Agenda Details
1. First Session (10:00–11:00): 'Overview of E-commerce and Industry Challenges'
Led by Miura Chisou, the Secretary-General of the Japan Direct Marketing Association (JADMA), this session will delve into recent changes in the e-commerce market. Attendees will learn about legal essentials and foundational knowledge crucial for navigating online sales effectively.
2. Second Session (11:10–12:10): 'First Steps to Success in E-commerce'
Led by Fumiko Naruse, representing On Your Side, this session aims to equip businesses with the mindset needed to maximize sales channels by understanding their products. With over 30 years of marketing experience in retail and e-commerce, Naruse provides a wealth of practical insights.
One-on-One Consultation Sessions
In addition to the seminar, a complimentary consultation session titled 'Any E-commerce Inquiry' will occur on the same day from 13:10 to 17:00. This offers attendees the chance to discuss their specific concerns about their e-commerce operations with experienced consultants. Each consultation lasts around 40 minutes and is tailored to provide solutions to questions such as increasing online sales, reducing advertising costs, and finding suitable sales partners.
Frequently Asked Questions (FAQs)
- - How can I enhance the sales of my newly launched website?
- - What strategies can I employ to boost traffic to my online store without significant expenses?
- - I have developed an e-commerce product; how do I find retailers that will sell it?
- - I want to move ahead with my e-commerce plans but need guidance. What are the first steps?
Registration Deadline
Businesses wishing to attend the seminar should register by May 26, 2026. The capacity is limited to 40 participants for the seminar and eight for the consultation sessions, making early registration advisable.
How to Register
To register for either the seminar or consultation, please visit the official website or fill out the application form provided in the event's announcement and send it via fax. Participants can also look up past events and detailed regulations on the hosting organization.
About the Organizer:
The Japan Direct Marketing Association (JADMA), established in 1983, is a public interest group representing the direct marketing sector under Article 30 of the Specified Commercial Transactions Act. Committed to promoting safe and convenient online sales practices, JADMA plays a pivotal role in the development of e-commerce in Japan, offering various activities for both business operators and consumers.
For more information, please refer to the official JADMA website.
Topics Consumer Products & Retail）
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