GOLAMAN: Revolutionizing Golf Tourism in the Philippines through Digital Innovation

GOLAMAN: The Future of Golf Tourism in the Philippines



The Philippines is set to redefine its golf tourism landscape with the official launch of GOLAMAN, a groundbreaking digital platform aimed at streamlining the golf booking process. Developed through a collaborative effort among the Philippine Golf Resort Reservations (PGRR), the Philippine Sports Commission (PSC), and the National Golf Association of the Philippines (NGAP), this innovative platform marks a significant step forward for golf tourism in the region.

The Vision Behind GOLAMAN



Recognizing golf as an experience enriched by the Philippines' stunning natural landscapes, warm hospitality, and vibrant communities, the Tourism Promotions Board (TPB) has embraced GOLAMAN not just as a booking tool but as a digital gateway into the many exciting golf experiences available.

Scheduled to be fully operational by September 15, 2026, GOLAMAN will allow users to seamlessly reserve tee times across an impressive array of 79 premier golf courses located in several stunning locales, including Metro Manila, Tagaytay, Clark, Subic, Batangas, Cebu, and Davao.

TPB's Chief Operating Officer, Maria Margarita Montemayor Nograles, emphasized the platform's importance: “The launch of GOLAMAN is a welcome innovation, making golf experiences more accessible, convenient, and connected.” The platform aims to attract key markets such as South Korea, Japan, Taiwan, Hong Kong, and the USA, showcasing the Philippines’ world-class golfing facilities.

Economic Impact and Community Integration



GOLAMAN's significance extends beyond facilitating bookings. The initiative aims to stimulate local economies by ensuring that the benefits of golf tourism reach communities beyond just the golf greens. As highlighted by Nograles, “Golf is gaining strong momentum as a tourism product that attracts visitors who contribute significantly to local communities and the economy.”

In a commendable commitment to grassroots golf development, PGRR has pledged a portion of its booking revenues to support initiatives that nurture young Filipino golfers. This collaboration with the PSC and NGAP is instrumental in developing the next generation of golf talent, creating pathways for aspiring athletes to thrive.

A Holistic Approach to Tourism



The TPB's strategy is clear: to enhance and promote GOLAMAN as a digital tourism product on the global stage. By featuring the app across its promotional platforms, the TPB aims to convert this digital milestone into sustainable growth for the tourism sector.

As Nograles aptly put it, “By making golf experiences more accessible through innovations like GOLAMAN, we are not only attracting visitors; we are creating more opportunities for communities, businesses, and destinations.”

Download GOLAMAN Today



Golf enthusiasts and tourists eager to explore the Philippines’ magnificent golf offerings can download the GOLAMAN app now available on the Google Play Store. For more information about other tourism activities, please visit thephilippines.online and check out tourism.gov.ph for the latest travel deals.

About TPB



The Tourism Promotions Board (TPB) of the Philippines is dedicated to marketing and promoting the country as a premier tourism and MICE destination to both the local and international markets. Through strategic partnerships and participation in travel trade shows, TPB continues to enhance the Philippine tourism landscape.

For more details, visit www.tpb.gov.ph.

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