MIYUKA Launches New Dessert 'Hanamurasaki' on December 18, 2025

MIYUKA Debuts a New Dessert: Hanamurasaki

On December 18, 2025, MIYUKA, the celebrated brand known for its traditional Kyoto confections like 'Otabe' and 'Kyobaa', will launch a new sweet treat called 'Hanamurasaki'. This exciting new offering is created by Bijuu Co., Ltd, based in Kyoto, led by CEO Hiroaki Sakai. With a vision to bridge the gap between tradition and modernity, MIYUKA seeks to combine the essence of Japanese and Western flavors in a delightful manner.

A Light and Airy Delight

The new dessert 'Hanamurasaki' is a crispy lang de chat made with rice flour, designed to resemble a beautiful flower. The cookies artfully feature MIYUKA's logo as a floral shape, embodying the lightness and subtle sweetness of azuki (red bean). Each box contains 14 pieces, making it perfect for sharing—particularly as a souvenir from Tokyo. On the inside, the gentle taste of adzuki envelops the palate, making it an exquisite treat for anyone who enjoys Japanese sweets.

Product Development Concept

MIYUKA aimed to create a lang de chat that captures the uniqueness of Japanese pastry while appealing to a modern audience. The name 'Hanamurasaki', translating to 'flower purple', comes from the delicate purple hue from the adzuki, which stands out beautifully against the light texture of the cookie.

Design Elements

The packaging and individual wrappers are designed with great care to express the traditional Japanese theme. Each box showcases a high-quality design reflecting the elegance of azuki, enhancing the overall culinary experience. The box is adorned with a gradient that evokes classic Japanese art while maintaining a modern aesthetic. The wrapping design features a transparent area, allowing customers to see the sweet floral-shaped treats inside, embellished against a backdrop resembling traditional Japanese washi paper.

The MIYUKA Story

MIYUKA embodies Bijuu's dedication to crafting innovative sweets by merging traditional Japanese flavors with contemporary techniques. After establishing their first store at Tokyo Station in August 2020, MIYUKA has expanded its presence with a new location in the Gransta Tokyo area as of September 2023, with plans for an Akihabara store in April 2025.

Their offerings, like 'Miyukaka' and 'Michika', present azuki in varied forms, crafting unique sweets you won't find anywhere else.

Availability

Starting December 18, 'Hanamurasaki' will only be available in two MIYUKA shops:

- MIYUKA Gransta Tokyo Store

Address: Marunouchi 1-9-1, Chiyoda-ku, Tokyo, JR East Tokyo Station, B1F, within Gransta Tokyo
Hours: Weekdays and Saturdays 8:00 AM-10:00 PM; Sundays and Holidays 8:00 AM-9:00 PM
Closed: None

- MIYUKA Ecute Akihabara Store

Address: Sotokanda 1-17-6, Chiyoda-ku, Tokyo, JR Akihabara Station, 1F (within ticket gates)
Hours: Weekdays 10:00 AM-9:00 PM; Saturdays, Sundays, and Holidays 10:00 AM-8:00 PM
Closed: None

MIYUKA emphasizes direct sales in stores, with no online sales available, making it an exclusive product to experience in person.

For more details about MIYUKA and its vision, visit the MIYUKA website.

Conclusion

With 'Hanamurasaki', MIYUKA continues its mission to connect the old with the new, showcasing the beauty of Japanese tradition wrapped in modern convenience, which undoubtedly makes it a must-try for anyone visiting Tokyo.